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There are several ways that HR can deliver more effective crisis communications with employees:
Have a boilerplate standby statement ready while you gather details. Examples: "We’re looking at the situation, and we’ll be back in touch shortly" or "We realize this is upsetting, and we’ll follow up as soon as we have more information."
Talk about what you’re doing—not what you’re not doing. Example: "The company is providing temporary housing for all workers in the affected area who do not currently have access to their homes."
Look at the positive side. Example: "Three of the employees who have been sent to the hospital have been treated and released, and the other two are expected to make a full recovery."
Don’t stop talking once the crisis ends. Example: "Based on how the crisis affected you and your department and what you’re hearing from your community, how can we make communications better next time?"
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