Don't get left in the dark. Eclipse Special: Save $20 on professional membership with code ECLPS17
HR professionals share their advice for minimizing worker stress and boosting retention.
Is your employee handbook ready for the changing world of work? With SHRM’s Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Virtual SHRM-CP/SHRM-SCP Certification Prep Seminars kick off September 12 and fill up fast!
Expand your influence and learn how to become an effective leader. Join us in Phoenix, AZ | OCTOBER 2 - 4, 2017
By Aliah D. Wright
“We don’t have a choice on whether we do social or mobile, the choice is in how well we do it.”
The title to Erik Qualman’s latest book,
What Happens in Vegas Stays on YouTube, (Equalman Studios, 2014) says it all. Privacy is dead. And the task of developing, managing and protecting your organization’s online reputation has never been more challenging—or more important. For HR professionals, the same social networking sites that allow you to reach great candidates, recognize the great work your employees are doing and share your company’s culture with the world, also pose a plethora of risks. Qualman’s book is a practical easy-to-read guide on managing your organization’s brand in the digital age.
@equalman on Twitter, says it is imperative that HR departments tell employees that while they have the freedom to use social media, they do not have “freedom from consequences.”
With more and more people using Facebook—more than a billion users and counting; LinkedIn more than 347 million users worldwide—it makes sense for employers to encourage their employees to manage their digital reputations carefully.
Here’s a sample of what’s covered in some of the chapters in the book:
Lessons Learned offers real-life examples from the business world and from personal social media interactions about issues ranging from cyberbullying to texting while driving. There are lots of examples of people who have done dumb things in their social media postings that have affected their jobs or professional lives. The chapter also gives a number of case studies about people who have ended up in prison as a result of their postings.
Top Reputation Tools gives readers a list of online resources such as Google Alerts, Kred, Klout and Social Mention, that are available to help individuals and businesses monitor their online reputations. Many of the tools Qualman cites are free.
Preventing Cyberbullying provides 14 tips on ways to reduce bullying and take the meanness out of social media engagement in addition to advice on some helpful online resources.
Business & Team Resources lists a series of questions to help organizations, teams and others discuss the advantages and disadvantages of social networks.
What Stays in Vegas has been nominated for a Pulitzer Prize. Qualman is also author of the best-selling book,
Socialnomics: How Social Media Transforms the Way We Do Business, (Wiley, 2012).
HR Magazine's Book Reviews keep you up to date on must-read titles related to HR and other business topics through weekly book reviews, author posts and recommendations. Looking for a good read? Visit the
SHRMStore, our online bookstore, for a wide selection of HR books from multiple authors and disciplines, or sign up for a weekly
e-newsletter, which highlights new titles and special offers.
For more information on how to contribute to the reviews,
view our author guidelines.
View SHRM Books that support HR Behavioral Competencies
Discuss your favorite HR book on
SHRM Connect in the
SHRM Book Group.
You can also interact with the SHRM editorial staff and learn about SHRM editorial and publishing operations at the
SHRM Publishing and E-Media Group on SHRM Connect.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Choose from dozens of free webcasts on the most timely HR topics.
SHRM’s HR Vendor Directory contains over 3,200 companies
[/_catalogs/masterpage/SHRMCore/Main.master][Title][SHRM Online - Society for Human Resource Management]