Not a Member? Get access to HR news and resources that you can trust.
The raw emotions of a polarized electorate are taking a toll on employee relations. How can HR promote peace?
Is your employee handbook ready for the New Year? With SHRM’s Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Get the HR education you need without travel expenses or time out of the office.
Elevate Your Talent Strategy. Join us in Chicago, IL – April 24-26, 2017.
It’s practically mandatory for job seekers to have a presence online.
Do you have a LinkedIn account, Twitter handle or blog? If not, you’re probably not likely to land a new job anytime soon. That’s because most HR professionals think it’s important for job seekers to have an online presence, according to a new study from the Society for Human Resource Management and Ascendo Resources, a staffing company.
What’s the top online channel job seekers should use? Nine out of 10 HR professionals say it’s LinkedIn. Meanwhile, more than 8 out of 10 believe it’s important to be on relevant professional or association networking sites. Recruiters consider Facebook and blogs to be less important.
The value of a social media presence also differs depending on the type of job being filled. Not surprisingly, more than three-quarters of recruiters deemed it very important for those seeking jobs in communications, media and public relations; marketing and sales; and advertising. Meanwhile, more than half said it was very important for IT/computer specialists, HR staff and executives.
But even for jobs not typically associated with social media, such as manufacturing, construction and transportation positions, about one-fifth still view having a social media presence as critical.
Looking at where recruiters sourced their recent hires underscores the value of a healthy social (media) life. About two-thirds of organizations found new employees through social media sites in the past year, mainly LinkedIn and professional or association networking channels.
Despite the benefits of using social media for recruiting, there are several caveats to keep in mind. Employers face some legal risk for the actual or perceived use of the information gleaned from a job seeker’s profile, especially if it reveals information about whether the person is in a protected class. In addition, HR shouldn’t try to connect to candidates whose profiles aren’t open because that could be seen as an invasion of privacy. Organizations also run the risk of relying too heavily on online channels in their recruiting efforts when they should seek out applicants through an array of sources. But when used correctly, there’s a lot to gain from being social.
Jen Schramm is manager of the Workforce Trends program at SHRM.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Join SHRM's exclusive peer-to-peer social network
SHRM’s HR Vendor Directory contains over 3,200 companies