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Many psychological researchers say human behavior fits into five categories, or spectrums, that make up the “Five-Factor” or “Big Five” personality model. The research shows that “you can account for 99 percent of the differences in human behavior with five words: stress, stimulation, novelty, dominance, achievement,” says Pierce Howard, a director at the Center for Applied Cognitive Studies (CentACS) in Charlotte, N.C.
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