Get access to the exclusive HR Resources you need to succeed in 2018!
SHRM board member David Windley discusses how unconscious bias can derail workplace diversity efforts.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Build competencies, establish credibility and advance your career—while earning PDCs—at SHRM Seminars in 12 cities across the U.S. this spring.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.
You’ve heard the saying “fighting the last war.” It refers to competing using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed.
Modern business competition is changing rapidly, and to compete effectively, you need to understand the skills that are required to win.
Our new book,
Outmaneuver: OutThink, Don’t OutSpend (Xlibris, 2016), describes the strategies you need to compete in the emerging new market and the kinds of people and skills that will help you compete.
What we see now is a demand for more speed, more agility and more innovation because the competitive landscape is shifting. Maneuver strategy seeks to win by building competitive insights, taking valuable positions before competitors recognize them and attacking competitors in areas of recognized weakness. The goal is to win the most at the least possible cost, understanding that slow and steady no longer wins the race.
To successfully meet these requirements and others, maneuver strategy requires new skills and capabilities, including:
Maneuver strategy demands a new kind of thinking but, more importantly, a new kind of workforce. Does your existing workforce have the skills to compete as markets, competitors and consumers create rapidly changing conditions? Does it have the ability to develop and interpret competitive insights and draw conclusions about emerging opportunities? Can it move quickly and decisively to new conclusions? Does it have the ability to change direction quickly? Does your workforce communicate effectively and clearly in order to delegate responsibility quickly and effectively? Does your workforce have the capability to innovate consistently?
Speed, agility and innovation provide maneuverability, but only when the critical resources of an organization—its people—are able to perform. Is your workforce ready to compete in an entirely new way? If not, you may find your company’s market share and profits eroding, and you may face being hit by dramatic disruption.
About Book Reviews
HR Magazine's Book Reviews keep you up to date on must-read titles related to HR and other business topics through weekly book reviews, author posts and recommendations. Looking for a good read? Visit the
SHRMStore, our online bookstore, for a wide selection of HR books from multiple authors and disciplines, or sign up for a weekly
e-newsletter, which highlights new titles and special offers.
For more information on how to contribute to the reviews,
view our author guidelines.
View SHRM Books that support HR Behavioral Competencies
Join Our Book Group
Discuss your favorite HR book on
SHRM Connect in the
SHRM Book Group.
You can also interact with the SHRM editorial staff and learn about SHRM editorial and publishing operations at the
SHRM Publishing and E-Media Group on SHRM Connect.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Please sign in as a SHRM member before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Become a SHRM Member
SHRM’s HR Vendor Directory contains over 3,200 companies