Support through your toughest HR challenges: A network of 285,000 HR professionals.
Shawn Premer shows how doing the right thing for employees leads to positive business results.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Build competencies, establish credibility and advance your career—while earning PDCs—at SHRM Seminars in 12 cities across the U.S. this spring.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.
In today’s competitive talent marketplace, strong HR practices and expertise are critical. As HR practitioners, we must respond to the challenges of today with creative and innovative solutions that provide a competitive advantage.
At Shutterfly, for instance, we compete for technology talent in the highly competitive Silicon Valley. How do we compete for talent against Google and Facebook? We do this by showcasing our compelling culture and our strong employment brand—“Making the world a better place by helping people share life’s joy.” We then try to make day-to-day decisions that support our brand and culture. This is our unique, competitive advantage in the war for talent, and we apply our HR expertise to fighting this battle every day.
This past year, more companies have revamped their traditional annual performance reviews to try to appeal to Millennials who desire more-immediate and more-frequent feedback. Other organizations are developing state-of-the-art learning and development strategies that use tools like gamification to keep employees up-to-date in this rapidly changing environment.
While these changes are necessary, this type of HR expertise is no longer sufficient. As HR leaders, we also must become the prophets of our organizations, looking out on the horizon to anticipate the trends and challenges that will be coming our way.
I recently had the privilege of working with a group of senior HR leaders on a project to envision what work will look like in the future and the implications for the HR profession. This group, CHREATE, which can be found at chreate.net, identified “trend forecasting” as a primary role of HR going forward. HR expertise will no longer just be about responding to the needs of today. It also must include the ability to identify future trends and analyze diverse sets of data to develop insights and recommendations in advance of a trend’s potential impact. In a world of rapid change, if we focus on today at the exclusion of tomorrow, we may win the battle, but we will surely lose the war.
In many ways, this has been the perennial challenge for HR—responding to the business needs of today while anticipating and planning for the imperatives of tomorrow. So, how do we do this? Futurist Mary O’Hara-Devereaux uses a framework that I believe is instructive as we navigate this brave new world:
If we do this effectively, we will become prophets as well as practitioners—helping our organizations navigate the uncertainties of tomorrow as well as the demands of today.
Tracy Layney is senior vice president and chief human resources officer at Shutterfly Inc.
See an Overview of What HR Needs to Know in 2016
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Please sign in as a SHRM member before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
HR Education in a City Near You
SHRM’s HR Vendor Directory contains over 3,200 companies