Not a Member? Get access to HR news and resources that you can trust.
We asked HR professionals to tell us about their time in HR. Here are their stories.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Instructor-led guidance for your SHRM-CP/SHRM-SCP exam, no travel or time out of the office required.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Audio: Stacy Zapar on the top recruiting challenge in 2015 and how to overcome it.
Job postings are so 2013—at least at Zappos, which made headlines in May 2014 when it eliminated them altogether in favor of its
Zappos Insiders program.
Recruiting consultancy Tenfold in San Diego worked with Zappos to launch an “entire social recruiting strategy from scratch, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Plus and more ... all within a six-week period!” says Stacy Donovan Zapar, Tenfold founder. “We wanted to give insiders a place to communicate with us, learn about us and give us a chance to get to know them, too.”
Zapar helped Zappos come up with creative approaches for engaging job candidates, including Google Hangouts, biweekly Twitter chats, weekly blog posts and online webinars. “We are constantly thinking of fun new ways to interact,” she says.
With job postings, we had to wade through lots of applicants, and we only hired 1 percent. Having to reject so many people was not a good use of our time and not a great candidate experience. Now people can become Insiders by submitting a resume, and they are automatically considered for relevant positions that become available. We spend our time proactively sourcing and having positive, exploratory conversations.
Be willing to take risks, even if you’re not sure how they will turn out. Expect hiccups, missteps, pushback and questioning. It’s all part of the process.
The proof is in the pudding! The bounce rate on our careers page is down 50 percent, and we’re on track to have three times as many Insiders sign up post-launch as we did total unique applicants last year—and eight times more sourced candidates.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Join SHRM's exclusive peer-to-peer social network
SHRM’s HR Vendor Directory contains over 3,200 companies