Not yet a Member?
HR Magazine is highlighting the next generation of HR leaders.
Is your employee handbook ready for the New Year? With SHRM’s Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Attend a comprehensive, instructor-led review before you sit for your SHRM exam.
Learn to implement the complex changes and ensure compliance with the FLSA. 2-Week Virtual Seminar, Nov 29-Dec 8.
Audio: Stacy Zapar on the top recruiting challenge in 2015 and how to overcome it.
Job postings are so 2013—at least at Zappos, which made headlines in May 2014 when it eliminated them altogether in favor of its
Zappos Insiders program.
Recruiting consultancy Tenfold in San Diego worked with Zappos to launch an “entire social recruiting strategy from scratch, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Plus and more ... all within a six-week period!” says Stacy Donovan Zapar, Tenfold founder. “We wanted to give insiders a place to communicate with us, learn about us and give us a chance to get to know them, too.”
Zapar helped Zappos come up with creative approaches for engaging job candidates, including Google Hangouts, biweekly Twitter chats, weekly blog posts and online webinars. “We are constantly thinking of fun new ways to interact,” she says.
With job postings, we had to wade through lots of applicants, and we only hired 1 percent. Having to reject so many people was not a good use of our time and not a great candidate experience. Now people can become Insiders by submitting a resume, and they are automatically considered for relevant positions that become available. We spend our time proactively sourcing and having positive, exploratory conversations.
Be willing to take risks, even if you’re not sure how they will turn out. Expect hiccups, missteps, pushback and questioning. It’s all part of the process.
The proof is in the pudding! The bounce rate on our careers page is down 50 percent, and we’re on track to have three times as many Insiders sign up post-launch as we did total unique applicants last year—and eight times more sourced candidates.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Become a SHRM Member
SHRM’s HR Vendor Directory contains over 3,200 companies