Pamela Anderson


Chief Culture Officer, First Reliance Bank

photo of Pamela Anderson

Chief culture officer since 2011.

What prepared her for the role 

When I joined the bank as head of HR in 2006, the company was focused on differentiating itself by providing customers with an incredible experience. This was the major reason I joined a small community bank after 25 years with a global one. I had always believed that professional areas such as marketing, sales effectiveness, HR, operations and IT operated best when managed as an integrated team versus in vertical silos.

Impetus for creating the position

Our CEO believes that a strong culture is the basis for a sustainable company. Sometimes it is difficult to explain my role to people who are used to seeing a traditional chief operating officer title. Recently, I came across a book called Managing the Customer Experience (Pearson FT Press, 2002). It describes “Triad Power,” which refers to the alignment of marketing, operations and HR. That defines my role at our bank perfectly.

How she works with HR

We have developed strong HR practices to create a great experience for our associates. It is critical that every associate understand our strategic direction and goals. HR plays an active role in onboarding associates and also conducts culture interviews, which help us determine an individual’s fit with the company.


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