Tony Silva

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Chief Culture Officer, Namu Travel Group

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Chief culture officer since October 2013.

What prepared him for the role 

Drawing on experience as a recruiter and teacher of English as a second language, I co-founded Costa Rican Vacations, which is now one of several product lines the Namu Travel Group offers. I spent the first 13 years in our business as chief operating officer, developing employees’ hard and soft skills as well as creating career paths, compensation structures and succession plans.

Impetus for creating the position

After growing from a two-person homespun startup in 2000 to the 75-employee multinational workforce we are today, we needed a position like mine. We know that if you do not direct the culture of your company, a culture will be created by default, and it may not be the one you want.

How culture relates to the company’s external brand

Focusing on employees’ happiness and engagement is what my team does each day. Whether it’s through seminars that reinforce our core values or our annual “Namu Oscars” that honor outstanding employee achievements, we are always sending the message that work can and should be an evolving and exciting adventure, just like the vacation experiences we offer.

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