How to Make Mobile, Social Connections at #SHRM15

Conference app puts information in attendees’ hands

By Aliah Wright Apr 22, 2015
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Attendees of the Society for Human Resource Management (SHRM) 2015 Annual Conference & Exposition at the Las Vegas Convention Center will have everything they need to navigate the conference right from the palm of their hand.

That’s because the free conference mobile app is returning. Sponsored by ADP, the app is available for download in the iTunes and Google Play stores.

Attendees can use the app to create their schedules, access speaker presentation materials, search for exhibiting companies by product categories and request meetings with exhibitors. Not only will it include session descriptions, maps, speaker bios, presentations, Exposition schedules and events, it will also feature links to Twitter, Instagram, LinkedIn and the SHRM Conference Community so that users can broadcast their activities to those social media sites.

SHRM’s Social Communities

The virtual social connection space—the Annual Conference Community—is back, too. This is where conference attendees are able to connect and network with fellow attendees. On this site, they can interact with speakers, join discussion groups, share photos from Instagram, blog, peek at the preliminary shuttle schedule and pose questions about the conference.

“The first post to the Annual Conference Community was made on Feb. 5,” said Anne-Margaret Olsson, SHRM’s manager of social networking and online communities. “People are currently connecting based on state, industry and professional interests.”

A number of groups are creating meet-ups through the Conference Community, she added, including the popular the HR Department of Onegroup.

Relax, Recharge in the Connection Zone

All attendee services booths, such as those for restaurant reservations, the Meet to Eat program, tours, tickets and housing, will be located in the main concourse of the convention center, as will the Information Booth.

In the North Hall, attendees can avail themselves of the Connection Zone, where they can recharge themselves and their mobile devices and get answers to questions about the conference and the app from SHRM volunteers and staff. It’s also a good place to network with other attendees.

Jennifer Wroniewicz, SHRM’s manager of meetings and conferences, said the Connection Zone is home to:

  • The Express Registration Desk, where attendees can pick up their badges.
  • The Conference Registration Desk.
  • The SHRMStore, where book signings will be held.
  • The SHRM Certification Lounge.
  • The Smart Stage, where presentations will be featured.
  • The Clean the World community service project, where attendees can assemble hygiene kits for those in need in the Las Vegas community.
  • The Mobile App Help Booth.
  • The Conference On Demand Demonstration Desk.
  • Seating areas and charging stations.

Telling the Story on Social Media

Returning, too, this year is the Bloggers Lounge for preregistered bloggers, sponsored by the career website Dice.

“With over 40 bloggers in attendance, we want to bring the story to them—give them access to the topics that are most important,” said Andrew Morton, SHRM’s director of social engagement.

“We plan to do onsite podcasts and live Internet radio from Annual Conference with HR subject matter experts and SHRM staff,” he added. “We also want to give folks a ‘peek behind the curtain,’ to show more of what goes on [behind the scenes] at Annual Conference. There will be a number of attendees who will be selected to share in the backstage experience, and we will be there to share that with the rest of the attendees and anyone following us via social [media],” Morton said.

Throughout the conference, bloggers will be tweeting, writing daily posts, posting photos on Instagram and conducting interviews, said Mary Kaylor, SHRM’s manager of public affairs. They will also participate in “hide & tweets,” a sort of scavenger hunt where people can win prizes for finding something based on what the bloggers have tweeted, she added. The SHRM blog will preview the #SHRM15 bloggers.

Follow #SHRM15 on Twitter to stay up-to-date on the latest news from the SHRM 2015 Annual Conference.

Aliah D. Wright is an online editor/manager for SHRM.

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