Bilingual Employees, Social Media Managers Needed

By SHRM Online staff Apr 8, 2010

Bilingual employees and people who can manage social media are among the employment needs for the second quarter of 2010, according to a CareerBuilder and USA Today nationwide survey of employers.

The findings, released April 1, 2010, are based on an online survey conducted in February and March 2010 in the U.S. with 2,778 full-time hiring managers and HR professionals.

“The rise in online job listings and resurgence in temporary hiring are good leading indicators for stability in the market and the creation of more permanent jobs down the road,” CareerBuilder CEO Matt Ferguson said in a news release.

According to the survey:

  • 33 percent plan to hire bilingual job candidates in the second quarter; 50 percent said that, between two equally qualified candidates, they would be more inclined to hire the bilingual candidate.
  • 25 percent expect to hire contract or freelance workers in the second quarter to fill productivity gaps; 13 percent said they are likely to hire these workers on a permanent basis.
  • 24 percent will be hiring interns in the second quarter.
  • 9 percent plan to hire an employee in the second quarter to focus on Web 2.0/social media responsibilities. Thirteen percent plan to add social media management to a current employee’s responsibilities.
  • 32 percent are concerned that top employees might leave as market conditions improve.
  • 14 percent are offering more flexible work arrangements, 14 percent are investing more in training, 10 percent are promising raises or promotions, and 9 percent are offering more performance-based incentives such as trips and bonuses in efforts to retain top employees.Another 5 percent are providing a higher title without the salary.
  • 28 percent of companies plan to replace low-performing employees with high-performing employees in the second quarter.

Small businesses are still feeling the recession’s pinch, but among employers of all sizes, companies in the nation’s Northeast (26 percent) and West (25 percent) “are tracking above the national average of those who plan to hire in the second quarter,” according to the report.

Forty percent of employers expect no increase in salary levels for the second quarter, and 37 percent expect a salary increase of 3 percent or less.

Although most (64 percent) employers surveyed don’t plan to increase their staff size in the second quarter, nearly one-fourth plan to add to the number of full-time permanent staff. Only 8 percent plan to downsize.

“The recovery in the job market will take some time as employers face new market realities and gauge demand,” Ferguson said, “but we expect to see gradual improvement throughout the year.”


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