Annemarie Schaefer

Annemarie Schaefer

Vice President of Research

As Vice President of Research, Annemarie directs and leads SHRM’s research activities, including but not limited to SHRM’s internal and external survey programs and international research initiatives. Annemarie is a research executive and business analytics strategist with over 30 years of experience in both B2B and B2C organizations. Prior to joining SHRM, she was the Director of Customer Insights and Analytics at Highmark Blue Cross Blue Shield where she transformed the organization’s culture into one based on data-driven insights and managed the research and metrics required to win multiple Effie Awards and the designation of Top 10 Marketer. Previously, Annemarie held leadership roles in research, customer strategy, and analytics at UnitedHealth Group and SUPERVALU where she designed and operationalized customer segmentation models, developed brand architectures, and created new methods to size markets and assess new opportunities through simulation modeling. She holds a Bachelor of Science in marketing from the University of Scranton, an MBA from Concordia University, and a Master of Science in Market Research from Michigan State University.

If you could be in any TV show, which would it be? The Amazing Race (but only if Casey is her partner).

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