Moving from Wellness to Wellbeing

A Strategic Challenge


Presenter: Jim Purcell, Returns On Wellbeing

Original Program Date: January 2019 (available for on-demand viewing through April 2019)

Program length: 60 minutes

Workplace wellness has been embraced by employers everywhere to help employees live healthier lifestyles. But research shows that most wellness programs see disappointing participation rates and little positive ROI. Workplace wellbeing is a proven strategy that has emerged for transforming wellness programs into far more effective initiatives that boost employee health, performance, and engagement and lower employer healthcare costs. In this webinar, Jim Purcell, former CEO of Blue Cross and Blue Shield of Rhode Island and founder of the Returns On Wellbeing Institute will discuss how to design and implement strategic workplace wellbeing programs that provide results and improve employees’ physical, mental/emotional and financial states. You will get a practical roadmap for redesigning wellness programs via an evidence-based framework and real-world case studies that earn support from senior management.

Learn about our speaker About the Presenter: Jim Purcell is the founder of the Returns On Wellbeing Institute. He draws from real life experiences and leadership as the former CEO of Blue Cross and Blue Shield of Rhode Island (BCBSRI), and brings a unique, multidisciplinary perspective on employer health solutions that actually work to lower healthcare coverage costs and improve health, engagement, and productivity, building off work done by BCBSRI’s subsidiary, The Health and Wellness Institute, and his Returns On Wellbeing team of experts.

Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Fitbit




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