How to Turn Hiring Managers into All-Star Talent Acquisition Content Creators

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Presenter: Katrina Kibben, Three Ears Media

Original program date: February 18, 2020 (available for on-demand viewing through May 2020)

Program length: 60 minutes

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Writing recruitment marketing material doesn't have to be hard. There is a content expert in your organization who knows about the best elements of the job you are trying to fill and the opportunity it offers the right candidate. This expert may even know people inside and outside of your organization who are prime candidates for the opening. That person is the hiring manager.

In this program, Katrina Kibben of Three Ears Media will discuss fast and effective ways to work with hiring managers to create talent acquisition content. Bonus: You can reap the rewards of better intake and relationship building.

You will learn:
    How to ask creative questions to get great stories from hiring managers
  • How to analyze the conversation and repurpose it for employer brand content
  • Why hiring managers don't share employer brand content today and why they keep talking about "passive" candidates
  • How to motivate hiring managers to share with their network
  • Why this strategy will improve your quality of hire every time

Speaking on this webcast About the Presenter: Katrina Kibben is the chief executive officer and founder of Three Ears Media. For most of her career, Kibben has been a marketer living in a recruiter's world -- listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words as the co-founder and CEO of Three Ears Media to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Kibben has written for Forbes.com, Fortune, SHRM and many other digital publications.

Register and view now

This Event Eligible for Recertification CreditRecertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by LinkedIn Talent Solutions


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