Communicating the High Value of Your High Deductible Plans

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A SHRM Webcast

Presenters: Larry Boress, Midwest Business Group on Health; and Joanne Abate, UNUM

Program Date: March 2016. This program is no longer available. See a list of all currently available webcasts.

Program length: 60 minutes

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As health care coverage in the U.S. evolves, a growing number of employers are offering their workers access to high deductible health plans. However, employers' implementation of these plans are often met with resistance: Employees perceive their health care coverage is less valuable, and many are even scaling back their use of medical benefits for fear of incurring extra costs. Through communication and education, employees can understand how such plans can actually lower their costs and offer greater control of their health care planning. 

In this webcast, Larry Boress, president and CEO of the Midwest Business Group on Health, discusses strategies for communicating the benefits of HDHPs and health savings accounts, and encourage employees to be wise consumers of their health care. In addition, Joanne Abate, AVP of Global Health and Insurance Programs at UNUM, will discuss the communication techniques Unum adopted to engage employees to take action during an active enrollment where HDHP was offered for the first time.

About the Presenter: Larry Boress is President and CEO of the Midwest Business Group on Health, which promotes leadership, collaboration and knowledge among employers to continuously improve the quality and cost-effectiveness of health benefits, health care and the health status of their communitie. Mr. Boress oversees MBGH’s research, educational, networking, group purchasing and advocacy activities. He assists member companies in formulating benefit designs, measuring the performance of providers and health plans, and worksite wellness and incentive programs. He also serves as Executive Director of the National Association of Worksite Health Centers, an affiliate of MBGH, dedicated to expanding the knowledge and capabilities of employer-sponsors of onsite health, pharmacy, fitness and wellness centers. Prior to joining MBGH in 1991, he spent 17 years at the Illinois State Medical Society. He is also is a member of Managed Care magazine’s editorial Board.

Joanne Abate is the assistant vice president of benefits at Unum. She formerly was the director of health and wellness strategy at Delhaize America.

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Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM, and PHR/SPHR/GPHR recertification from the HR Certification Institute.

Webcast Sponsor

This webcast is sponsored by GuideSpark

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