Every Company Has an Employer Brand

How to Determine, Shape and Leverage Yours

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Presenter: Lee Goss, Monster

Original program date: May 2017 (program no longer available)

Program length: 60 minutes

Your employer brand is a powerful tool that can help differentiate your company and attract passive and active candidates. In this session, Lee Goss of Monster will discuss how a powerful, purpose-driven employee value proposition can boost your ability to attract the talent you are looking for, whether they're millennials, Generation X or Baby Boomers.

Learn about our speaker About the Presenter: Lee Goss is a senior solutions engineer at Monster. With nearly 15 years of experience, Goss specializes in helping clients understand and achieve their talent acquisition and talent management objectives from a software perspective. He also consults with clients regarding applicant engagement and conversion as it applies to their career site applicant ecosystem.


Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by Monster


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