8 Tips for Communicating Benefits to Millennials: How to Reach the New Workforce Majority

A SHRM Webcast

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Presenter: Bob Armour, ALEX by Jellyvision

Original program date: June 2016

Program length:
60 minutes


These days, it seems that everyone is trying to figure out what resonates with 20- and 30-somethings and for good reason: Last year, Millennials surpassed Generation X to become the largest generation represented in the U.S. workforce. What does that mean for you, a savvy benefits professional? Well, it might just be time to give your benefits communication strategy a kick in the pants.

Join Bob Armour of ALEX at Jellyvision as he sha​​res eight practical communication tips you can start using right away to get your Millennial workers to pay attention to your benefits messages and actually engage with their benefits this open-enrollment season. Specifically, Armour will tell you how to:

  • Maximize the technology already available to your communications team.
  • Personalize your benefits messages to make them more relevant to your employees.
  • Be strategic about visual content.
  • And more!
About the Presenter: Bob Armour is the chief marketing officer for ALEX at Jellyvision. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, he knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, Armour has immersed himself in the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like a hero--to their employees and their bosses.

Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and PHR/SPHR/GPHR recertification from the HR Certification Institute.

​Webcast Sponsor

This webcast is sponsored by Alex by Jellyvision  

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