Culture Lessons from Google: Secrets from Silicon Valley


Presenter: Lorna Borenstein, Grokker; and Lisa Gevelber, Google

Original program date: June 2017 (program no longer available)

Program length: 60 minutes

In the competitive talent wars of Silicon Valley, Google's unique culture is an essential tool for recruiting and retaining top employees. In this program, Grokker CEO Lorna Borenstein and Google vice president of Marketing Lisa Cohen Gevelber will discuss how to develop company culture as a strategic asset, sharing real-world examples from Gevelber's seven years running Google's global marketing team. A champion of wellness, Gevelber will also discuss how she helps her team at Google balance one of the industry's most demanding workloads with their physical and mental well-being.
Learn about our speaker
About the presenters: Lorna Borenstein is founder and CEO of Grokker Inc. She entered the Internet world back in 2000, when she launched eBay Canada out of her guest room in Toronto. She subsequently held a number of senior management positions at both eBay and Yahoo! Having experienced the best and worst of corporate cultures, Borenstein has become an advocate of an employee-centric culture and has a long-standing belief that amazing cultures are core to an organization's success. She has written for Fortune, the Huffington Post and other publications.

Lisa Gevelber is Google's vice president of Marketing, Americas. Since joining Google in 2010, Gevelber her team have helped brands by providing data and insights on consumer trends, helped creatives re-imagine storytelling in the digital age through things like Project Re-brief and Art, Copy and Code; and helped millions of small businesses grow. In Latin America, Gevelber and her team have brought YouTube, Android, Chromebooks, and Google Play to new countries and brought cultural events like the World Cup and Carnival to the world. Prior to Google, Gevelber served as VP of Product Management at Intuit. During her time there, she led a team of 200 across Marketing, Product Management, Sales and Engineering and was awarded two CEO Leadership Awards. She is also the inventor on multiple patents.

Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by Grokker



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