Engaging Employees (and Applicants!) Through Corporate Social Responsibility

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Presenters: Andrew Troup and Maria Carolina Simon, Blackbaud

Original Program Date: June 2018

Program length: 60 minutes

Corporate social responsibility (CSR) has become an essential tool in captivating, recruiting and retaining top talent. Employees and candidates want to work for a company that they feel is giving back to society. In fact, they expect their employer to not only be socially responsible but to also provide them with tools to engage with the causes they care about.

So how do you launch employee engagement initiatives? How do you empower employees to participate in the social good ecosystem through fundraising, volunteerism or matching donations? In this program, Blackbaud's corporate giving and engagement strategy expert Andrew Troup and consumer solutions expert Maria Carolina Simon discuss ways you can engage employees though a CSR strategy and provide them with the tools to support their favorite causes.

Learn about our speakerAbout the Presenters: Andrew Troup is director of corporate giving and engagement strategy at Blackbaud. He helps corporations strategically plan how they can leverage technology to optimize the management and impact of their philanthropic and employee giving programs as well as inspire their employees through transformative engagement programs. He also leads efforts toward mapping employee engagement efforts to measurable outcomes.

Maria Carolina Simon is a relationship manager at Blackbaud. In this role, she helps Blackbaud achieve its mission of connecting and empowering organizations to increase their impact through software, services, expertise, and data intelligence. Prior to joining the Blackbaud team, Simon worked in sales with Schoology, and she also has worked for TransPerfect, BBC Worldwide and Getty Images. Simon is also the co-founder of CFW: Changing the Conversation, an organization that works to empower women in business through networking and training.


Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM, as well as recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by Blackbaud

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