Innovations in Employee Communications for Open Enrollment


Presenters: Elizabeth Moberg and Michael Sinkeldam, Mercer; and Carmen Johnson, Bell's Brewery

Original Program Date: July 2019 (available for on-demand viewing through November 2019)

Program length: 60 minutes

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With another open-enrollment season quickly approaching, are benefit managers really "walking the walk" when it comes to enrollment communications for your employees? In a world where people rely on mobile devices for just about everything, what if you could make benefit enrollment communications so easy that your employees could enroll from their bike or backyard? The use of mobile and digital media, including everything from mp4 videos to chatbots, is a hot trend that helps employers meet employees where they are: on the go.

In this program, Elizabeth Moberg, a principal in Mercer's workforce communications and change business, and Michael Sinkeldam, a principal in Mercer’s U.S. health and benefits compliance group, will provide insights into how to deliver an effective “consumer-grade” communication experience -- and why it’s important. And Carmen Johnson, a benefits and payroll manager at Bell’s Brewery, will walk you through the journey to adopt some of these trends and the anticipated results.

After viewing this program, you will walk away with a more solid understanding of:
  • Which digital communications tools are important to your multi-generational workforce
  • Trends in open-enrollment communication and emerging media
  • How to write for modern audiences -- and to get your message across
  • Re-thinking print communications and how to use print selectively for high impact
  • Using open enrollment as a platform to reinforce or propel your company’s value proposition
  • Compliance challenges and requirements

About the Presenters: Elizabeth Moberg is a principal in Mercer’s career business, based in Seattle. She has over 20 years of experience helping clients promote their total rewards and engage employees.

Michael Sinkeldam is a principal in Mercer’s U.S. health and benefits compliance group, based in Irvine, Calif. He has over 30 years of experience consulting with employers on all aspects of employee health and welfare benefits including health care reform, ERISA, ADA, FMLA, COBRA, cafeteria plans and compliance and risk management issues.

Carmen Johnson is a benefits and payroll manager for Bell’s Brewery, based in Comstock, Mich. Prior to joining Bell’s Brewery, she worked in the health insurance industry for UnitedHealthcare and Rose Street Advisors helping employers structure their benefit packages, drive wellness initiatives and review claims data.

Register now

Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Mercer




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