Navigating Open Enrollment in a Changing Environment: Trends, Tips and Strategies for Success


Presenters: Steve Parkhouse, Mike Glantz, Maria Keller, bswift  

Original program date: August 27, 2020 (available for on-demand viewing through November 2020)

Program length: 60 minutes

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Employee benefits and enrollment engagement has always been a top challenge for employers, with 93 percent of employees enrolling in the same benefits each year and more than half spending less than 30 minutes researching their options.* Now, with limitations like remote work and shifting priorities for employers and employees alike, this challenge is becoming even more confounding. With open enrollment approaching, you want to ensure your enrollment and benefits strategy will thrive in the current environment and be flexible enough to adapt to evolving conditions moving forward. Experts from bswift will share trends, tips and insights to help you deliver an experience that will drive positive results this enrollment season and into the future.

In this program, you will hear about:

  • Industry trends in benefits and enrollment that have emerged during the ongoing pandemic and the shift to a virtual work environment
  • Trends in employer needs, challenges and requests as they prepare for the upcoming enrollment season
  • Tips and strategies for effectively engaging your virtual workforce with enrollment and benefits education via your benefits platform, communication materials and more
*Aflac, 2019
About the Presenters: Steve Parkhouse is bswift's vice president of client services. He has 25 years of experience in benefits administration and benefits technology, including expertise in new client implementations and ongoing business operations. Parkhouse leads a large client services team and has extensive insight into employers’ unique employee benefits and enrollment needs and challenges.

Mike Glantz is bswift's executive vice president of business development. He has 20 years of strategy and solutions experience in the benefits administration industry and has served in various executive and business leadership positions throughout his career. Glantz also is experienced in benefit administration outsourcing, exchange technology configuration and the insurance carrier business. His market-facing experience has given him unique insight into industry trends in the benefits and enrollment space.

Maria Keller is bswift's communications director. She is a marketing communications professional with 20 years of experience in the employer healthcare and benefits administration space. She has extensive experience leading marketing and employee communication teams and initiatives. expertise includes all aspects of marketing and communications specializing in storytelling, creating strong brand awareness and benefits education.

Register and view now

SHRM CertificationRecertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Aetna




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