7 Communication Tips to Get Your Millennial Employees Excited About Your 401(k)

A SHRM Webcast

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Presenter: Bob Armour, Jellyvision

Program Date: November 2016. This program is no longer available. See a list of all currently available webcasts.

Program length: 60 minutes

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Last year, millennials surpassed Generation X as the new workforce majority in the United States. So how do you, as a savvy benefits professional, get your group of friendly 20- and 30-somethings to think about, plan for and save toward retirement? It’s easier than you’d think!

Join communications expert and Jellyvision chief marketing officer Bob Armour as he shares some eye-opening research about Millennials’ spending and saving habits. He will provide seven actionable communication strategies you can use today to better engage Millennials in your 401(k) plan.

You’ll hear how to:

  • Design a 401(k) and financial wellness communication plan that’s personalized and relevant to your workforce.
  • Leverage the technologies already available to your HR communications team for maximum impact.
  • Be strategic about visual content—and more!

About the Presenter: Bob Armour is chief marketing officer at Jellyvision, creators of ALEX. A marketing vet with more than 25 years of experience creating campaigns for a wide variety of companies, he knows right-place, right-time messaging like the back of his hand. Since joining Jellyvision, Armour has immersed himself in the challenge of helping HR professionals communicate benefits to their employees in a uniquely personalized and effective way that makes them look like heroes—to their employees and their bosses.

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Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and PHR/SPHR/GPHR recertification from the HR Certification Institute (general credit). Important: If you previously claimed credit for either of the version of this program that first aired in September and October 2016, you cannot claim additional credit for this program.

Webcast Sponsor

This webcast is sponsored by Jellyvision


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