Benefits Customization: Your Key to a More Financially Secure Workforce


Presenter: Christy DeFrain, Purchasing Power

Original program date: September 2017 (program no longer available)

Program length: 60 minutes

The numbers continue to paint a troubling picture regarding the current financial literacy of employees. But it almost requires a crystal ball to figure out what financial wellness benefits will work with today’s diverse workforce. The best approach is to let employees choose benefits that are important to them and their stage of life, but that can be a daunting task for employers. It means not only providing the ability to customize benefits, but making sure employee benefits packages address financial wellness.

In this program, Christy DeFrain of Purchasing Power will discuss how to best address employees’ diverse needs and improve their financial wellness, creating a more effective total rewards strategy. DeFrain will:

  • Show you how to build benefits packages that appeal to employees at every stage of life.
  • Define the different segments within the generations and the nontraditional voluntary benefits that each segment prefers.
  • Outline steps toward building a more financially secure workforce through financial wellness education and benefits.

Learn about our speaker About the Presenter: Christy DeFrain is a vice president at Purchasing Power. She's been part of the Purchasing Power team since 2014 and is responsible for leading all strategic sales and account management services. She and has more than 17 years of experience in employee benefit sales and account management.

Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by Purchasing Power



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