Best Practices for Hiring the Best Talent

A SHRM Webcast

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Presenter: Natalie Kessler, Adobe

Program Date: October 2016. This program is no longer available. See a list of all currently available webcasts.

Program length: 60 minutes

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The competition for great talent is tougher than ever – attracting and hiring top talent is a challenge for organizations of all sizes. More employers are offering cutting-edge benefits and transforming their employment brand with innovative workspaces and technology. In the face of such competition, what can you do to attract and hire top talent?

In this program, Natalie Kessler, head of employment branding at Adobe, looks at some of the best practices that HR professionals are using to attract top talent. Kessler will focus on the power of employee advocacy -- enlisting the help of your employees to attract top talent.

In addition, Kessler will discuss the importance of creating a stellar candidate experience through fresh, digital HR processes. She will highlight certain technologies that are easy to implement and provide a great ROI.

You'll hear:
  • Best practices companies are using to attract top talent.
  • Tips on how to promote employee advocacy in your company.
  • Technology that can improve HR processes and the candidate experience.

About the Presenter: Natalie Kessler heads Adobe's employment branding team. She is a creative employment brand marketer and strategic communications practitioner with more than 17 years of experience working in Silicon Valley and South East Asia, in both corporate (Intel) and agency (Edelman, The Hoffman Agency) roles. She’s responsible for building Adobe’s global Employment Branding program from the ground up, and for establishing their social media footprint specific to making the brand an employer of choice. She led the development of Adobe Life digital magazine for iPads -- showcasing the inspiring stories of their global workforce, and Adobe's first-ever guerrilla marketing campaign for university recruitment.

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Recertification Credit

Viewing this webcast in its entirety qualifies for a recertification credit hour that may be counted toward SHRM-CP and SHRM-SCP recertification from SHRM and recertification from the HR Certification Institute (general credit).

Webcast Sponsor

This webcast is sponsored by Adobe


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