Writing Better Job Postings


Presenter: Katrina Kibben, Three Ears Media

Original Program Date: October 2019 (available for on-demand viewing through February 2020)

Program length: 60 minutes

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Job descriptions are the currency of recruiting. You should never hire without one. Still, so many of us are left in the dark when it comes to the why not, how-to, and details behind the entire job creation process. In fairness, it's not like anyone else in the company was taught what to do. There was no workshop on it -- that is, until now.

In this program, Katrina Kibben of Three Ears Media will provide practical and tactical advice you can use to go and write better job postings as soon as you sign off of this program. While one of those pieces of advice is to avoid bullet lists from most job posts, here is such a list so you can see a snapshot of what will be covered:

  • Tailoring your questions to get the right job intel
  • The difference between a job description vs a posting vs an ad
  • How to translate skills into job stories that will intrigue candidates
  • Practical advice centered in reality, not that fluffy stuff
Speaking on this webcast About the Presenter: Katrina Kibben is the CEO and founder of Three Ears Media. For most of her career, Kibben has been a marketer living in a recruiter's world -- listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Kibben has written for Forbes.com, Fortune, SHRM and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

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Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Talroo





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