SHRM Media Kit

WHERE HR AND BUSINESS DO BUSINESS

Whatever your HR marketing objective, SHRM Media can get you there, with trusted products, programs and expertise that are dedicated to your success.

REACH THE MOST INFLUENTIAL HR PROFESSIONALS

  Whatever your HR marketing objective, SHRM Media can get you there, with trusted products, programs and expertise that are dedicated to your success. Whether you are looking to generate leads, introduce a new product, showcase your brand or elevate your company’s thought leadership, SHRM Media puts your message in front of the most engaged audience of HR decision makers anywhere.

Trusted Products

SHRM Media can efficiently deliver your message through a host of trusted platforms to engage with our audience. Whether in print, online, on mobile or though live webcast events, SHRM has the power to help influence HR.

Dynamic Audience

SHRM’s authority in the HR market is recognized by organizations all over the world. By partnering with SHRM, your brand has the opportunity to reach and engage with executive leaders, HR specialists and HR generalists from companies ranging from Fortune 100 to small businesses. SHRM delivers the audience mix needed to drive results.

Rich Results

Whether you’re looking to increase your brand’s perception within the HR community, promote a product/service, or implement a lead-gen/demand-gen program, SHRM will successfully execute your program and deliver the ROI needed to grow
your business.





PROGRAMS TO MEET YOUR GOALS
AND BUDGETS

Choose from print, digital, webcasts and events, or let us us customize a cross platform solution to fit your campaign objectives.

Digital Advertising

Cast a net on the largest, most target-rich website for HR: SHRM.org. Used faithfully by 1.8 million HR professionals each month, it’s where HR turns for the latest news, resources and professional development opportunities.

SHRM.org is the most visited HR website in the world — and has increased its active audience by 16%, sessions by 17% and page views by 6% year-over-year*.

*Google Analytics, September 2016 - August 2017

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NEWSLETTERS

With SHRM e-newsletters, HR pros truly open up to the latest news, trends and advice from SHRM and its partners. Reach a focused audience through ads in any of several highly popular topical publications and special editions — or go for the core with HR Daily or HR Week. 

  • HR Daily 
  • HR Week 
  • Compensation & Benefits 
  • HR Technology 
  • Workplace Compliance 
  • Talent Management 
  • Talent Acquisition 
  • California HR 
  • Global HR Certification

 

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Webcasts

SHRM’s sponsored webcasts reach the most committed and enthusiastic HR decision makers. They know that staying on top of HR trends — and hearing from the vendors and subject matter experts shaping HR’s future — will be critical to their professional success. 

In 2016, SHRM webcasts produced:

  • 207,000 total registrants 
  • 159,000 attendees 
  • 76% registrants converted to attendees

 

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HR Magazine

With a circulation of over 280,000 members, HR Magazine is the largest circulated, most closely read HR publication in the world. No other publication reaches more high-level HR decision-makers and is delivered to more executive-level HR subscribers. Our award-winning publication consistently delivers in-depth insights, analysis and viewpoints, making HR Magazine the most trusted and authoritative publication of its kind. 

Readership career level: 

  • Executive: 40%
  • Managerial: 32%
  • Administrative: 9%
  • Allied to HR: 19%

Source: Publisher Data, June 2017

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EVENT ADVERTISING

The SHRM Annual Conference & Exposition is the world’s largest annual gathering of HR professionals, attracting more than 15,000 attendees and surpassing 650 exhibitors each year. Over 280,000 leads were collected at the 2017 SHRM Exposition! When you exhibit at the SHRM Annual Conference, you get a unique opportunity to gain exposure with your key customer audiences. 

SHRM Media can amplify your presence across the SHRM Annual Conference & Exposition and other SHRM events, including the SHRM Talent, Law & Legislative, and Diversity & Inclusion conferences. With packages to fit every exhibitor budget, SHRM Media makes it easy to get your message in front of HR decision-makers. 

Find out how SHRM Media can help your organization reach and engage with our influential audience of HR professionals.


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RATES & CONTACT INFO

To learn more about SHRM and how SHRM Media can help your organization reach and engage with
our influential audience of HR professionals.