'Press for Progress' on International Women’s Day

Kathy Gurchiek By Kathy Gurchiek March 8, 2018

Businesses and workers around the world are observing International Women's Day today by protesting, celebrating and reimagining the workplace. 

A national strike in Italy, backed by trade unions and rights organizations, was called to draw attention to the women's rights movement and its theme, #Press for Progress.
Spain's first nationwide strike is targeting gender inequality and sexual discrimination.

Individual companies are getting into the act, too. Starbucks unveiled its partnership with the Malala Fund in a global commitment to advance education and economic opportunities for 250,000 women and families.

British Airways operated the UK's largest all-female flight crew of 61 women, including baggage handlers, pilots, cabin crew and security and other airport teams. And the KFC in Malaysia temporarily replaced its logo featuring a picture of Colonel Sanders with one of Sanders' wife Claudia.

SHRM Online has collected the following stories from news outlets about how companies are taking note of International Women's Day this year.   

International Women's Day 2018 Theme is #PressforProgress

Already in 2018, women from all walks of life have risen up in protests, power building and advocacy over issues of equality and harassment. International Women's Day organizers hope to ride that wave of activism with a push for gender parity worldwide. Here's what you need to know about today. 
(USA Today)  

[SHRM members-only toolkit: Managing Pay Equity]

 Why Companies Are Embracing International Women's Day 
Brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality. 

McDonald's Turning Its Golden Arches Upside Down to Make a Statement

At first glance, it might seem like a McDonald's in Lynwood, Calif., has been the victim of a prank. The restaurant's trademark golden arches have been entirely flipped upside down.

But franchisee Patricia Williams says that's not the case. It's in celebration of International Women's Day. McDonald's spokesperson Lauren Altmin told CNBC that the golden "M" will be flipped into a golden "W" in "celebration of women everywhere." 

International Women's Day: Spain's Workers in 'Feminist Strike'

Female workers in Spain are marking International Women's Day with an unprecedented strike targeting gender inequality and sexual discrimination. Work was being halted as part of a 24-hour strike backed by 10 unions and some of Spain's top female politicians. Hundreds of marches with the slogan "if we stop, the world stops" were planned. 

Pride, Protests and Pressure: A Keen Awareness  

In the era of #MeToo and Time's Up, International Women's Day arrived today with a sense of urgency. For many women, there is a keen awareness that there has been a major shift in the firmament when it comes to gender parity, the treatment of women in the workplace and sexual dynamics.

But others, scratching out lives in developing countries, probably had little time left over to reflect on the one day of the year designated to celebrate "the social, economic, cultural and political achievements of women," according to the International Women's Day website." 
(New York Times)  

Viewpoint: International Women's Day a Time to Consider the 2030 Agenda 

Today is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.

It is also an opportunity to consider how to accelerate the 2030 Agenda, building momentum for the effective implementation of the Sustainable Development Goals, especially goal number 5: Achieve gender equality and empower all women and girls; and number 4: Ensure inclusive and quality education for all and promote lifelong learning. 
(United Nations)  

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