2015: HR Trendsetter Mark Berry Says Focus on Analytics to Drive Decisions

By SHRM Online staff Jan 20, 2015
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​ Mark Berry

W​hen it comes to being a competitive HR professional, Mark Berry, former vice president of people insights for ConAgra Foods, tells HR Magazine that not only should HR professionals speak the language of the business, they should be able to answer critical questions with compelling fact-based insights and pay attention to how data can drive evidence-based decisions in real time.

Berry is among nine HR trendsetters featured in the January/February 2015 issue of HR Magazine, which examines what HR professionals can expect in 2015 and how to be at the forefront of the profession by leading by example. 

The overall trends story, What’s in Store for HR in 2015?, comes from Josh Bersin, principal and founder of Bersin by Deloitte. Bersin shares nine predictions for how HR will redefine the workplace this year; accompanying the list are profiles of individual HR professionals who are already exemplifying those predictions.

In prediction seven, Bersin tells HR professionals they’ll need to invest in workforce planning and talent analytics in order to find success in the new year.

“This does not mean buying a new software package and building more reports,” Bersin writes. “It means bringing together the reporting and analytics teams in recruiting, compensation, engagement, learning and leadership, and developing a plan to evaluate your workforce from a holistic perspective.” 

Berry typifies the leaders who turn to analytics to drive key decision-making in real time.

“Data without insights, and insights without action, is not where you want to go. It’s the combination of the three,” Berry says in the article. Read Berry’s insights on talent analytics and workforce planning in his interview with HR Magazine here.

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