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More companies are seeking to keep their health plan budgets under control by moving to a consumer-driven health (CDH) care model. However, if not properly communicated, moving employees to a CDH plan can be perceived as no more than a massive cost-shift and can damage morale and productivity. But if done the right way, the move can engage employees, motivate them toward better health, help them understand their employer’s investment in benefits and save the company money. CDH plans can be a shining star in a rough economy. Just keep the focus where it should be: on employees and their health needs.
Below are tips for designing, launching, enrolling and supporting a CDH care model.
Launch and Enrollment
Jennifer Benz is the founder and chief strategist of
Benz Communications, a benefits communications strategy boutique creating integrated employee benefits campaigns for employers.
Related SHRM Video:
Communicating About Health Care Consumerism, SHRM Multimedia, August 2008
Related SHRM Articles:
Related SHRM Webcast:
Best Practices in Benefits Communication: A Year-Round Effort, October 2011
Consumer-Directed Health Plans: Building Smart Health Plans from the Ground Up, August 2011
SHRM Online Benefits Discipline
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