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Stacy Donovan Zapar helped online retailer Zappos eliminate job postings, identified as HR trendsetter
The January/February issue of HR Magazine tackled the question “What’s in Store for HR in 2015?” In the article, Josh Bersin, principal and founder of Bersin by Deloitte, makes nine predictions about how HR will redefine the workplace this year. And HR Magazine identified a few of the trendsetters leading the way.
According to Bersin, the world of recruiting is dramatically transforming. “At a high level, the world of recruiting is shifting from that of ‘traditional recruiting’ to what we think of as ‘network recruiting.’ Our company and brand extends into a network of candidates, potential candidates, employees, contractors and corporate alumni,” he said.
Building a strong relationship with hiring managers and a strong candidate pool through brand and candidate experience will be two of the most important factors in recruiting this year. Another key factor will be leveraging external and internal networks. “Use your employees and alumni for referrals; tap into professional groups, universities and industry groups that align with your company and build relationships with these groups that will bring the top candidates to you,” Bersin said. New talent acquisition platforms “almost totally replace legacy systems, have built-in tools to leverage networks, explode referral marketing and more easily create candidate marketing programs,” he added.
The feature identified Stacy Donovan Zapar, founder of recruiting consultancy Tenfold in San Diego, as a trendsetter for her work with Zappos. Zapar eliminated job postings at the company, in favor of a Zappos Insiders Program. Zapar helped Zappos come up with creative approaches for engaging job candidates, including Google Hangouts, biweekly Twitter chats, weekly blog posts and online webinars. “We are constantly thinking of fun new ways to interact,” she said.
Roy Maurer is an online editor/manager for SHRM.
Follow him @SHRMRoy
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