Not a Member? Get access to HR news and resources that you can trust.
HR professionals share their advice for minimizing worker stress and boosting retention.
Is your employee handbook ready for the changing world of work? With SHRM’s Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Virtual SHRM-CP/SHRM-SCP Certification Prep Seminars kick off September 12 and fill up fast!
Expand your influence and learn how to become an effective leader. Join us in Phoenix, AZ | OCTOBER 2 - 4, 2017
Stacy Donovan Zapar helped online retailer Zappos eliminate job postings, identified as HR trendsetter
The January/February issue of HR Magazine tackled the question “What’s in Store for HR in 2015?” In the article, Josh Bersin, principal and founder of Bersin by Deloitte, makes nine predictions about how HR will redefine the workplace this year. And HR Magazine identified a few of the trendsetters leading the way.
According to Bersin, the world of recruiting is dramatically transforming. “At a high level, the world of recruiting is shifting from that of ‘traditional recruiting’ to what we think of as ‘network recruiting.’ Our company and brand extends into a network of candidates, potential candidates, employees, contractors and corporate alumni,” he said.
Building a strong relationship with hiring managers and a strong candidate pool through brand and candidate experience will be two of the most important factors in recruiting this year. Another key factor will be leveraging external and internal networks. “Use your employees and alumni for referrals; tap into professional groups, universities and industry groups that align with your company and build relationships with these groups that will bring the top candidates to you,” Bersin said. New talent acquisition platforms “almost totally replace legacy systems, have built-in tools to leverage networks, explode referral marketing and more easily create candidate marketing programs,” he added.
The feature identified Stacy Donovan Zapar, founder of recruiting consultancy Tenfold in San Diego, as a trendsetter for her work with Zappos. Zapar eliminated job postings at the company, in favor of a Zappos Insiders Program. Zapar helped Zappos come up with creative approaches for engaging job candidates, including Google Hangouts, biweekly Twitter chats, weekly blog posts and online webinars. “We are constantly thinking of fun new ways to interact,” she said.
Roy Maurer is an online editor/manager for SHRM.
Follow him @SHRMRoy
SHRM OnlineStaffing Management page
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Your session has expired. Please log in again before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Choose from dozens of free webcasts on the most timely HR topics.
SHRM’s HR Vendor Directory contains over 3,200 companies
[/_catalogs/masterpage/SHRMCore/Main.master][Title][SHRM Online - Society for Human Resource Management]