Support through your toughest HR challenges: A network of 285,000 HR professionals.
Shawn Premer shows how doing the right thing for employees leads to positive business results.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Build competencies, establish credibility and advance your career—while earning PDCs—at SHRM Seminars in 12 cities across the U.S. this spring.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.
Labor Department projections show that consulting industry employment will increase by 26 percent by 2024—but finding new talent to fill that growth could be a problem, according to new survey results.
Five hundred college students across the United States were surveyed in April by public relations and marketing firm Walker Sands Communications, based in Chicago, on their perceptions of careers and employers in the consulting industry.
Some of the findings include:
This lack of awareness about the consulting profession could have a pronounced impact on recruiting.
"Left unaddressed, what is an image issue today could become a talent shortage tomorrow," said Will Kruisbrink, vice president of professional services and a partner at Walker Sands Communications. "Our research shows college students' perceptions of what it means to be in the consulting industry are limited, if not completely inaccurate. In order to appeal to future job seekers, the consulting industry needs to invest in better reputation management. Companies need to fix the image problem that is keeping them from attracting top talent."
Demographic and socioeconomic factors seem to play a part in awareness of the profession. Regionally, students based in New England are most likely to report knowing what consultants do (67 percent), while the higher a student's household income, the more likely he or she is to be familiar with the consulting industry.
"One of the perceptions keeping consulting companies from hiring the best and brightest is the belief that the industry is exclusionary, with women, racial minorities and nonbusiness majors largely underrepresented at most firms," Kruisbrink said. "These findings suggest that some of the culture initiatives consulting firms have pushed so forcefully in recent years may not have been as effective—or effectively communicated—as hiring leaders hoped. Despite an industry-wide trend toward diversity and inclusion programs and annual reporting mechanisms, nearly half of college students view consulting firm staff as homogenous groups, and most consider these organizations to foster a culture of exclusivity."
The study identified three key areas where consulting firms should focus their attention to begin addressing college students' perceptions about the industry:
Tim Sackett, SHRM-SCP, and president of HRU Technical Resources, a Lansing, Mich.-based staffing firm, added these tips for employers aiming to make the most from a campus visit:
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Please sign in as a SHRM member before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Become a SHRM Member
SHRM’s HR Vendor Directory contains over 3,200 companies