Use E-mail, Offer Perks, Develop Strategy to Effectively Recruit College Grads, Millennials

By SHRM Online staff Sep 1, 2015

When It Comes to Recruiting …
One expert suggests not recruiting on college campuses—for developers. Software developers, who are an incredibly hot commodity, are in scarce supply. Finding them is the toughest task—especially for startups.
(The Wall Street Journal)

... There Are Better, Smarter Ways
At least one new study says employers looking to hire Millennials should focus on their company websites and e-mail communication as the primary way to connect with these potential employees.
(SHRM Online)

Like Using a Strategy when Recruiting on Campus
For example, one expert suggests that companies create separate applications and landing pages for college applicants to ensure they aren’t screened out by experience requirements, which also creates a customized candidate experience. According to SHRM Research some organizations are making those hires either just before or after graduation.
(SHRM Online andSHRM Research)

Or Wooing Employees by Paying for Their Vacations
One of the ways that companies are appealing to the wanderlust generation is by offering paid travel perks. Tech company Evernote offers $1,000 of travel money to each employee, if they take at least an entire week off of work. The online marketplace, Airbnb, has a quarterly travel program. Sure, it's a popular perk—being paid to actually take time off—just make sure your vacation policies are in writing.
(Forbes) and (SHRM Online)

3 More College Recruiting Tips

  1. Offer the benefits that college graduates value most in a job.
  2. Provide training for college graduates.
  3. Partner with institutions of higher learning

Check out the SHRM Blog to see how to implement these tips.


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