New to HR? Templates, tools and development to make you a seasoned pro in no time.
Shawn Premer shows how doing the right thing for employees leads to positive business results.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Build competencies, establish credibility and advance your career—while earning PDCs—at SHRM Seminars in 12 cities across the U.S. this spring.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Study shows employers think branding can cut down on unwanted applicants
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.
Nearly half (48.9 percent) of organizations report they will increase spending on employer branding to make their open positions easier for ideal candidates to find, according to Entelo's 2017 Recruiting Trends Report.
About half of the 741 talent acquisition professionals surveyed by Entelo, a social sourcing and talent analytics software company based in San Francisco, said that employers' inbound recruiting channels need a strategic upgrade.
"Talent acquisition professionals have long appreciated the benefits associated with inbound candidates," said Entelo CEO Jon Bischke. "These direct applicants have done their research on your company, identified with the culture and self-qualified as capable for the role. Inbound candidates require almost no cost from your sourcing team and typically reduce aggregate time-to-fill significantly."
However, recruiters have historically reported inbound applicants as lower in quality than their passive candidate counterparts. "Recruiters often find that active job seekers apply to many companies and multiple roles, not just those that they think are the perfect fit," Bischke said.
Respondents to the survey said that 50 percent of inbound applicants do not meet even the basic requirements for the roles they apply for. "High volumes of inbound candidates mean it's harder to qualify candidates quickly and connect with top applicants ahead of the competition," he added.
[SHRM members-only how-to guide: How to Target Passive Job Seekers]
Using employer branding techniques is one way to remedy that distressing metric. "The strategic branding that differentiates employers has really emerged recently as companies fight to draw top talent in," said Meghan Biro, a nationally recognized talent management and HR tech brand strategist, analyst, author and speaker. "A clear understanding of a company's core values and what 'a day in the life' looks like is resonating with candidates more than ever. It's no surprise that companies are putting more thought and budget into capturing the essence of the organization and effectively marketing those brand messages to attract candidates who would be the best fit for their team."
Additional ways recruiters can strengthen their inbound recruiting processes beyond refining an employer brand include:
Additional findings from the Entelo report include:
Kyle Lagunas, research manager on emerging trends in talent acquisition at IDC, a market research company based in Framingham, Mass., agreed. "Data-driven recruiting has become a critical business requirement, evolving how recruiters operate and measure success. We've seen the demand for improved analytics across the board, and we can only expect this to increase in 2017."
Was this article useful? SHRM offers thousands of tools, templates and other exclusive member benefits, including compliance updates, sample policies, HR expert advice, education discounts, a growing online member community and much more. Join/Renew Now and let SHRM help you work smarter.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Please sign in as a SHRM member before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Talent Attraction Study: What Matters to the Modern Candidate
Join SHRM's exclusive peer-to-peer social network
SHRM’s HR Vendor Directory contains over 3,200 companies