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Employers from over 40 countries will soon be able to post jobs and receive applications through Facebook, the company announced. The Facebook Jobs feature has been available in the U.S. and Canada since 2017.
The global expansion to countries such as Argentina, Brazil, Italy, Spain and the U.K. will cut into the traditional job board market, especially reducing posts from small and local businesses. Roughly 26 percent of job seekers found or searched for a job on Facebook, according to a 2017 Morning Consult Intelligence survey commissioned by the social media company.
Mobile Functionality Translates Well Abroad
Many people outside of the United States access the Web through mobile devices instead of a home computer, including when job hunting. Facebook's mobile integration will make it easy for job seekers to set up job alerts and apply for the roles that interest them, while employers will be able to post openings through the Facebook app. Once a job is listed, recruiters or hiring managers can sift through applicants and directly engage them through Messenger.
Aimed at Local, Small Businesses
Andrew Bosworth, Facebook's vice president of ads and business platform, told SHRM Online when the product was first announced that it is specifically geared toward small and midsize businesses. Notably, the candidates who those businesses are seeking to hire—hourly and part-time workers—just happen to be of the job-seeker demographic that professional networking site LinkedIn has had trouble engaging.
'Omnichannel' Job Marketing Trend Catching On
More and more recruiters are using multiple channels to attract candidates before they are even thinking of applying for a new job.
That's the notion behind an "omnichannel" approach to recruitment marketing that employs the full breadth of recruiting methods via social media, job boards, pay-per-click advertising, careers websites, talent communities and more, to source and engage a wide-yet-targeted group of candidates. Proponents of this strategy believe that with so many organizations seeking the same candidates, it's essential to be visible where potential job seekers spend most of their time online—on social networks like Facebook.
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