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CHICAGO—Employers are the beneficiaries of continued growth in the applicant tracking system (ATS) marketplace, where competition has pushed vendors to improve reporting and integration with job boards.
"The No. 1 challenge facing ATS companies today is the number of competitors now in the marketplace, and this increase in competition may be the cause for greater emphasis now being placed on meeting customer demands," said John Bell, president and CEO of reThinkData, a technology firm based in Hunt Valley, Md., that sets up data integrations between ATSs and recruitment sites.
"They are in a competitive fight," Bell said. "And this was before Google's announcement [that it is creating a job listings site], and an ATS coming from Indeed. Vendors are focusing on technology advances to gain a competitive edge, which can make the candidate apply process better and smoother with less friction."
[SHRM members-only HR Q&A: Applicant Tracking: Should all employers collect demographic data on applicants and employees? If so, when?]
Speaking April 22 at the TAtech Spring Industry Congress, Bell unveiled survey findings from the 2017 TAtech—reThinkData Applicant Tracking System survey of 60 ATS vendors:
"That figure remained mostly unchanged from 2016 when it was 48 percent, suggesting that as talent acquisition technology becomes more critical to organizational success, decision-making about its purchase is being driven by talent acquisition professionals in the enterprise, rather than by those higher up the chain of command in the HR department," Bell said.
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