Support through your toughest HR challenges: A network of 285,000 HR professionals.
Shawn Premer shows how doing the right thing for employees leads to positive business results.
Is your employee handbook keeping up with the changing world of work? With SHRM's Employee Handbook Builder get peace of mind that your handbook is up-to-date.
Build competencies, establish credibility and advance your career—while earning PDCs—at SHRM Seminars in 12 cities across the U.S. this spring.
#SHRM18 will expand your perspective – on your organization, on your career, and on the way you approach HR. Join us in Chicago June 17-20, 2018
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.
More than two-thirds (68 percent) of the respondents to a Society for Human Resource Management (SHRM) survey reported that their organizations were using social media for external communications, marketing or recruiting purposes. The survey, which is the third phase of a social media survey conducted by SHRM, revealed that human resource staffs play a key role in implementing corporate social media efforts.
The results of the SHRM Social Media in the Workplace survey showed that, among organizations currently using social media, marketing (67 percent), HR (44 percent) and public relations (38 percent) functions were most likely to use social media on behalf of their companies to reach external audiences. According to the survey, examples of an external audience include current customers, potential customers and potential employees. The third installment of the SHRM social media survey was released Nov. 10, 2011. The latest phase of the survey queried 532 randomly selected SHRM members and asked them questions about how their employers used online social media for external communications and which social media outlets their organizations used. The first two parts of SHRM’s survey were released in April and August 2011.
According to the survey’s respondents, the most popular social media web sites used for external communications were Facebook (45 percent), LinkedIn (38 percent) and Twitter (28 percent). Among the respondents whose organizations use social media, 47 percent said their corporate social media efforts were initiated in 2009.
These results came as no surprise to SHRM researchers and closely mirror the most popular web-based social media sites. In addition, nearly one third of the respondents to the SHRM survey reported that online platforms such as web logs (better known as blogs) and webinars/webcasts were popular external communications tools.
The survey revealed that some CEOs are using social media to reach external audiences. According to the survey results, 20 percent of the respondents reported that their CEOs used LinkedIn to build external relationships while 17 percent said their CEOs used Facebook and 9 percent said their CEOs used Twitter.
Although the survey results indicate that a growing number of employers are using social media as an external communications tool, 43 percent of the respondents reported that their organizations block access to social media sites on corporate-owned computers and hand-held electronic devices. The survey found that larger sized organizations (more than 500 employees) are more likely to block access to social media sites and track employee usage.
Even with the growth in social media use as a communications tool, the SHRM survey found that nearly three-quarters of respondents (73 percent) said that their organizations did not offer social media training to employees who used the online platforms to reach external audiences and potential customers.
You have successfully saved this page as a bookmark.
Please confirm that you want to proceed with deleting bookmark.
You have successfully removed bookmark.
Please log in as a SHRM member before saving bookmarks.
Please sign in as a SHRM member before saving bookmarks.
Please purchase a SHRM membership before saving bookmarks.
An error has occurred
Recommended for you
Talent Attraction Study: What Matters to the Modern Candidate
Join SHRM's exclusive peer-to-peer social network
SHRM’s HR Vendor Directory contains over 3,200 companies