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Ten months after online dating platform eHarmony launched Elevated Careers—a site for job seekers—it is putting that site up for sale, citing lack of experience in the HR technology market.
New Haven, Conn.-based recruitment media company Recruiting Daily published on Feb. 14 an e-mail that Elevated Careers Vice President Dan Erickson sent to potential buyers announcing the sale.
EHarmony has not responded to SHRM Online's request for an interview.
The company had hoped to do for employment what it does for romance—wed job seekers to their perfect careers through a special matching algorithm. EHarmony attributes 438 marriages per day to its dating site.
In an interview with SHRM Online in 2014, eHarmony founder Dr. Neil Clark Warren, a clinical psychologist and author of several books on love, marriage and emotional health, said,
"We want to bring companies candidates that have been fully vetted to be productive, satisfied and be a longtime employee." He said getting a proper match between culture and personality was critical for improved employee engagement.
Today, the Elevated Careers site—which was years in the making—displays the message "Under renovation. Coming back soon!"
[SHRM members-only HR Recruiting Forms: Resume/Application Review Checklist No.1]
Elevated Careers matched candidates with jobs and companies by using criteria from three areas: values, culture and personality, Erickson told SHRM Online in a telephone interview in March 2016, shortly before the site went live.
Erickson's e-mail, as published in Recruiting Daily, stated that eHarmony is "offering for sale its Elevated Careers business to HR Tech and HR Services companies with strong B-to-B marketing capabilities," adding that Elevated Careers is a "superior employment branding and recruitment tech Suite."
Erickson also wrote, "The eHarmony board has decided that the highest and best use of Elevated Careers will be with an enterprise with substantial existing strength in B-to-B HR Services marketing, sales and relationship management—and for this reason has decided to divest control of Elevated Careers to an entity with the capabilities to better achieve the commercial potential of this HR Tech innovation."
Recruiting Daily President William Tincup, who was once a paid advisor for Elevated Careers, declined to comment.
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