Content Plan for Microsite in a Leading Insurance Company

Sep 22, 2017
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Client

One of the leading life insurance companies in India. It is known for its innovative ideas and creating benchmarks and has also consistently contributed to the growth and development of the Indian life insurance industry.

Situation/Scope

Towards commitment and engagement efforts for their customers in the age group of 22-30, the company has decided to launch a comprehensive knowledge repository to provide guidance in their careers. The company approached SHRM to provide relevant content for their microsite on a monthly basis.

SHRM Approach 
  • FAQ document on Career Management: A comprehensive FAQ document was designed on various topics under career management. This document was made available to all their customers 
  • Quarterly as well as monthly themes and topics were pre-decided and relevant content pieces were developed accordingly 
  • The deliverables include 
  •     2 content pieces (articles, caselets) per month 
  •     1 pop quiz / survey / poll as per the monthly theme 
  •     1 Self assessment tool basis the theme for the quarter 
  •     Virtual tutorials as per monthly theme
Distinctive Impact 
  • Provided quality and a comprehensive FAQ document which can be used by all present as well as future professionals, related to their career management queries 
  • Provided high quality content pieces each month on time

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