SHRM India HR Influencer Report 2018-19

 

May 23, 2019
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Influence has been a key aspect of Communication in 2018. And yet what it means for marketers, opinion leaders, relationships and sales varies with context. Today, individuals straddle roles of information transmitter, sharer, and receiver. 

There is knowledge to be shared, announcements to be made, conversations to be started, promotions to be amplified - all while we consume communications. These aspects have given new dimensions to how we approach social media, both as individuals and as organizations. More critically, Measurement is now associated with every word we speak online; our visibility, persuasiveness, relevance, and credibility are collated as Metrics. 

We believe Influence needs a more granular articulation. It is not a linear metric, and so a two-dimensional approach has been crafted for this year's SHRM Top HR influencer report.

This accounts for the softer, quantified aspects we have considered, in order to recognize Influencers in cohorts that reflect their audience. This year's HR Influencer Report takes its perspective from The PRactice who, as a Public Relations agency, adopts more nuanced considerations for reach and influence when managing stakeholder relations. 

As influencer engagement finds its way in our daily vocabulary, this report will throw light on the top 50 HR influencers of 2018 in a more targeted manner. This report serves not only as recognition of influencer popularity, but also as a semantic map to decide the 'Who' and 'How' of your brand engagement strategy.

So, in the world of digital, where every individual is their own brand; happy branding!

Click Here to view Report.

 



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