SHRM FOUNDATION
SHRM FOUNDATION LOGOS AND BRAND GUIDE
COLORS
BLUE
RGB: 25, 118, 210
CMYK:
PANTONE:
HEX#: 1976D2
MELON
RGB: 242, 106, 66
CMYK:
PANTONE:
HEX#: F26A42
OLIVE
RGB: 167, 171, 32
CMYK:
PANTONE:
HEX#: A7AB20
OLIVE ALT
RGB: 150, 155, 56
CMYK:
PANTONE:
HEX#: 969B38
LEMON
RGB: 251, 181, 51
CMYK:
PANTONE:
HEX#: FBB533
PLUM
RGB: 139, 19, 119
CMYK:
PANTONE:
HEX#: 8B1377
NAVY
RGB: 27, 60, 105
CMYK:
PANTONE:
HEX#: 1B3C69
ALT COLORS
"Alt" Color are to be used when accessibility is of concern, or interactivity (like a hover-state) is needed.
MELON ALT
RGB: 202, 54, 27
CMYK:
PANTONE:
HEX#: CA361B
OLIVE ALT
RGB: 116, 123, 35
CMYK:
PANTONE:
HEX#: 747B23
PLUM ALT
RGB: 109, 20, 94
CMYK:
PANTONE:
HEX#: 6D145E
INITIATIVES
CERTIFICATION BADGES
FUNDRAISING BADGES
IMAGERY
Images below have been used across Foundation initiatives. Photography should be the primary source of imagery. Photos should showcase the diversity and demographics of the SHRM Foundation’s general audience or an initiative’s sub-audience. Subjects should appear authentic rather than posed. Overall, photo selections should feel empowering, determined and optimistic. Additionally, each initiative will have a unique “tone” with regard to subjects and style.
