SHRM FOUNDATION
ABOUT
SHRM Foundation mobilizes HR and employers in their essential role to take action around complex societal issues that impact the workplace. As the nonprofit arm of SHRM, the world’s largest HR association, SHRM Foundation empowers HR and people managers to build more expansive talent pipelines, address upstream social driver challenges to ensure cultures of care and creative thriving workplaces, and strengthen the HR field.
With a unique capacity to bring employers to the table, SHRM Foundation partners with companies, foundations, nonprofits, and government to drive measurable change through research-informed programs, leadership coalitions, and peer support.
SHRM FOUNDATION LOGO
COLORS
DARK NAVY
RGB: 18, 41, 71
CMYK: 98, 84, 44, 44
PANTONE: 2767 C
HEX#: 122947
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 83, 33, 21
PANTONE: 534 C
HEX#: 1b3c69
SHRM MED BLUE
RGB: 38, 93, 147
CMYK: 91, 66, 18, 3
PANTONE: 641 C
HEX#: 265d93
SHRM BRIGHT BLUE
RGB: 0, 118, 190
CMYK: 90, 48, 0, 0
PANTONE: 285 C
HEX#: 0076be
OLIVE
RGB: 167, 171, 32
CMYK: 14, 0, 95, 30
PANTONE: 7745 C
HEX#: a7ab20
MELON
RGB: 242, 106, 66
CMYK: 0, 73, 80, 0
PANTONE: 1645 C
HEX#: f26a42
GRAY
RGB: 226, 228, 229
CMYK: 10, 7, 7, 0
PANTONE: 7541 C
HEX#: e2e4e5
WHITE
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE: WHITE
HEX#: ffffff
TYPOGRAPHY
CERTIFICATE AND CREDENTIAL BADGES
FUNDRAISING BADGES
BADGES OF RECOGNITION
IMAGERY
Images below have been used across Foundation initiatives. Photography should be the primary source of imagery. Photos should showcase the diversity and demographics of the SHRM Foundation’s general audience or an initiative’s sub-audience. Subjects should appear authentic rather than posed. Overall, photo selections should feel empowering, determined and optimistic. Additionally, each initiative will have a unique “tone” with regard to subjects and style.
