OVERVIEW
The SHRM ATW 2026 identity transforms workforce strategy into capability through a visual system anchored in SHRM’s Masterbrand. This ensures that while each territory has a distinct identity, they remain unified under the SHRM umbrella.
The three core territories, Blueprint for I&D, Linkage Leadership Institute, and Skills Accelerator, are integrated through a shared design DNA.
LOGO
TYPOGRAPHY
COLOR PALETTE
SHRM SUPER DARK BLUE
RGB: 0, 9, 62
CMYK: 100, 94, 38, 55
PANTONE: 282 C
HEX#: 00093E
SHRM DARK BLUE
RGB: 27, 60, 105
CMYK: 99, 82, 33, 20
PANTONE: 534 C
HEX#: 1B3C69
SHRM BRIGHT BLUE
RGB: 0, 118, 190
CMYK: 87, 49, 0, 0
PANTONE: 7461 C
HEX#: 0076BE
SHRM ICE BLUE
RGB: 197, 229, 255
CMYK: 23, 2, 0, 0
PANTONE: 290 C
HEX#: C5E5FF
LINKAGE TEAL
RGB: 0, 93, 189
CMYK: 71, 0, 32, 0
PANTONE: 2398 C
HEX#: 00C1BD
ACCELERATE PURPLE
RGB: 142, 90, 206
CMYK: 56, 73, 0, 0
PANTONE: 265 C
HEX#: 8E5ACE
BLUEPRINT BRIGHT BLUE
RGB: 5, 97, 248
CMYK: 82, 63, 0, 0
PANTONE: 285 C
HEX#: 0561F8
TEXTURES & PATTERNS
APPLICATIONS
