SHRM Labs Sponsorship Opportunities
Partner with SHRM Labs to Shape the Future of Work
SHRM Labs connects innovators, investors, and HR leaders to advance workplace technology and reimagine how people work. Through our WorkplaceTech Accelerator (WTA) and year-round events, we offer exclusive sponsorship opportunities that put your brand at the forefront of HR innovation and directly in front of decision-makers shaping the future of work.
Ready to Partner with SHRM Labs?
Join us in powering the future of work through innovation, insight, and impact.
Current Opportunities:
WorkplaceTech Accelerator
Host the official kickoff reception at SHRM headquarters and connect directly with SHRM’s executive team, HR innovators, investors, and future-of-work thought leaders as we welcome the newest WTA cohort.
Benefits include:
- Prominent Logo Placement throughout the event
- Opening Remarks opportunity during the kickoff
- Dedicated Event Table for your company
- Innovation Access to the latest cohort technologies
- Exclusive Perk: Your product or service featured for WTA cohort companies
- Networking Lunch with SHRM’s Investment Committee (pending availability)
Date:
March 31, 2026
Audience:
SHRM executives, HR leaders, investors, and thought leaders.
Investment:
$30,000
As the exclusive partner of SHRM Labs’ WorkplaceTech Accelerator, your organization will gain unparalleled access to the most innovative workplace solutions and visionary startups solving today’s most critical workforce challenges. This partnership is your opportunity to co-lead a premier accelerator program, influence startup selection, and drive meaningful innovation across the HR technology ecosystem.
Benefits include:
- Comprehensive Brand Visibility: Logo placement across all program and event materials.
- Exclusive Networking: VIP invitations to executive receptions and in-person events.
- Thought Leadership: Speaking opportunities at SHRM Annual and other flagship events.
- Executive Access: Private lunch with SHRM executives and cohort founders during program kickoff.
- Innovation Access: Early exposure to emerging workplace technologies.
- Commercial Promotion: Featured promotion during Demo Day and on SHRM digital platforms.
- Event Recognition: Prominent logo placement throughout Demo Day and related programming.
- Mentorship Opportunities: Engage directly with founders as a WTA mentor.
SHRM Talent Conference
Elevate your brand by sponsoring the SHRM Labs Reception at SHRM Talent 26, where you'll connect directly with HR innovators, thought leaders, and executives shaping the future of talent acquisition. Your company will enjoy prominent logo and name placement throughout the SHRM Labs Reception. As a sponsor, you'll have the exclusive opportunity to offer your solution to the WorkplaceTech Accelerator (WTA) cohort companies and engage with cutting-edge innovations. A dedicated space during the reception provides a platform to showcase your offerings, while the chance to deliver opening remarks at the reception positions your brand as a leader in HR.
Date:
Reception Date TBD (Conference Dates: April 19-22 , 2026)
Audience:
SHRM members, HR executives, talent leaders, and investors
Investment:
$22,500
Position your brand at the cutting edge of talent management by sponsoring the SHRMLabs Panel at SHRM Talent 26. This session connects HR leaders and technology innovators to discuss the future of talent strategies. As a sponsor, you'll gain a speaking opportunity as a moderator or panelist, showcasing your expertise to a targeted audience of HR decision-makers at the SHRM Labs session. All session info will be added to the SHRM Talent 26 agenda so attendees can add it to their schedule. The session will be streamed live for virtual attendees and available on demand after the conference. SHRM will scan badges for those who attend your session and provide that list to the sponsor post conference.
Date:
April 19–22, 2026
Audience:
HR executives, HR tech buyers, and SHRM members
Investment:
$20,000
SHRM Annual Conference & Expo
Gain access to an elite network of HR and workplace tech leaders at the largest HR conference in the world. Celebrate innovation with us at the SHRM Labs Annual Reception.
Benefits include:
- Prominent brand visibility throughout the event
- Opportunity for opening remarks
- Dedicated networking space during the event
- Innovation access and direct engagement with WTA startups
Date:
Reception Date TBD (Conference Dates: June 16-19, 2026)
Audience:
18,000+ HR professionals, executives, investors, and influencers
Investment:
$32,000
Be part of the conversation shaping the future of HR technology. This panel brings together top industry voices and innovators to explore the trends driving workplace transformation.
Benefits include:
- Speaking opportunity (moderator or panelist)
- Brand visibility across marketing, signage, and digital promotions
- On-stage recognition
- Inclusion in pre- and post-event marketing with access to attendee list
Date:
June 16–19, 2026
Audience:
200–300 HR executives, HR tech buyers, and thought leaders
Investment:
$20,000
Join us for the signature event of the WorkplaceTech Accelerator program where the cohort showcases their solutions.
Benefits include:
- Prominent brand visibility across all Demo Day materials
- Featured promotion and commercial spotlight
- Opening remarks opportunity
- VIP reception invitation
- Dedicated event space and innovation access
- Two complimentary SHRM Annual Conference passes
- Inclusion in pre-event press release announcing Demo Day sponsorship
Date:
June 18, 2026
Audience:
200–300 HR leaders, investors, and innovators
Investment:
$53,000