Custom Capability Programs
Turn learning into on-the-job performance
Managerial, behavioral, sales and train-the-trainer programs, built on your own work situations to change what people do on the job.
Why it matters
Most training changes what people know. Performance depends on what they do.
Programs are often accurate, well facilitated and well received, and still change little. The gap lies in transfer: what is learned in the room never reaches the job. We design every program around the decisions your people actually face, so new capability shows up in everyday work.
Signs you need this
A business agenda needs new behavior
Cost, safety, digital or growth mandates depend on people working differently.
Capable people in unfamiliar roles
Strong performers now accountable for outcomes they cannot deliver alone.
A standard that has to scale
Sales, project or functional capability must reach one standard across locations.
Training that does not stick
Good feedback scores, unchanged behavior.
Three pillars in every program
Every session builds the mindset that makes people willing to work differently, the skillset that makes it visible and the toolset that makes it repeatable. Session time is weighted toward practice.
How it works
What changes for your organization
Behavior change on the job
People apply new skills in real situations, beyond the classroom.
One standard across locations
Consistent capability across teams, sites and cohorts.
Evidence of return
Pre and post data that shows what moved.
Internal capacity
Trainers, coaches and assessors who can carry the work forward.
What you receive
✓ A program designed to your context
✓ Pre and post evidence at individual and group level
✓ Frameworks and job aids built for use after the program
✓ On-the-job observation and reporting where applicable
Why SHRM
Recognizably yours
Content built on your situations, so people see their work in every exercise.
Practice with consequence
Simulations with live mandates surface judgment under pressure.
Assessment of application
We test whether capability moved, beyond whether people enjoyed the day.
Facilitators who have done the job
Practitioners who have held the roles and made the decisions they teach.
Who it is for
• Business and functional leaders with a capability agenda
• HR and L&D teams that need measurable change
• Sales, operations and project teams
• Organizations building internal trainers
Capability areas and formats
Leadership and managerial | Behavioral and interpersonal | Sales and functional | Future readiness and AI mindset | Train-the-trainer | One to four days per module, standalone or as journeys
Build capability that holds on the job.
Talk to us about the capability your strategy depends on.
AI Capability and Adoption
Make AI part of how work gets done
Take AI from scattered experiments to everyday work, built around your own workflows and measured in business results.
Why it matters
AI tools are already in your employees’ hands. The business results are harder to find.
In most organizations, a few enthusiasts experiment, many use AI for generic tasks, and leaders cannot point to what it has changed. We turn scattered experimentation into an intentional agenda: AI translated into the language of work, built on your approved platforms and measured in outcomes, with responsible
Signs you need this
Experiments without an agenda
Pockets of AI use with no shared direction or sponsorship.
Generic use
AI used for routine tasks, rarely applied to the core work of each role.
Uneven readiness
Large gaps in confidence and use across functions and roles.
Speed versus control
Pressure to move fast while protecting data and human judgment.
From AI awareness to business value
We move organizations along a clear adoption path, starting wherever they are today.
How it works
What changes for your organization
Time saved in real workflows
Productivity gains in the work your teams do every day.
Better decisions and service
Higher quality analysis, decisions and customer experience.
Confident, responsible use
Employees who use AI well and within your guardrails.
A roadmap that scales
A clear path from a first cohort to enterprise-wide adoption.
What you receive
✓ A readiness view and priority use cases
✓ Role and function-based learning pathways
✓ Applied use cases built from your workflows
✓ An adoption and value scorecard
Why SHRM
The language of work
AI translated into roles, decisions and business value.
Real cases over demos
Capability built on your workflows instead of generic demonstrations.
Your platforms, your rules
Delivered on approved tools, within your governance.
Start focused, then scale
Begin with one function and grow into an enterprise journey.
Who it is for
• Leadership teams setting the AI agenda
• Functions such as HR, finance, sales and operations
• Transformation and digital teams
• Organizations building internal AI champions
Ways to engage
AI readiness diagnostic | AI-enabled leader journey | Function-specific AI labs | AI champions program | Workflow redesign sprints | Enterprise AI roadmap
Turn AI use into business results.
Talk to us about where AI can make the biggest difference in your organization.
HR Capability Programs
Build an HR function that is future-ready, business-aligned, and designed to deliver impact. SHRM India brings together diagnostics, learning, credentials, resources and real-world application to build individual and collective HR capability.
Customized Programs & Learning Journeys
Tailored learning journeys aligned to your organization’s HR priorities, capability gaps and business context. Combining education, experience and exposure, these programs build a common capability language and strengthen HR’s ability to partner strategically with the business.
Certifications & Certificate Programs
Build credible, globally relevant HR capability through SHRM Certifications, Certificate Programs and Specialty Credentials grounded in the SHRM BASK. Cohort-based programs help teams develop shared frameworks and apply learning collectively at work.
Memberships & Resources
Give your HR team ongoing access to 3,500+ SHRM resources, including research, toolkits, compliance guidance and expert webinars. Corporate Membership provides always-on knowledge and insights to help HR teams stay current, credible and effective.
HR Assessments
Understand where your HR capability stands today and where to invest next. SHRM India’s assessments identify Hr functional and behavioral competency strengths, skill gaps and development priorities, providing a data-driven foundation for targeted capability-building.
Immersion & Application
Move learning from the classroom to the workplace through capstone projects, workplace application, industry immersions and study missions. Participants gain exposure to emerging practices, industry leaders and SHRM’s global professional community-turning insight into practical business impact.
Training Need Analysis
Turn Learning Needs into Business Impact
They say your organization is as strong as its weakest link. A starting point is understanding the development needs of the employees of the organization.
We at SHRM believe - a good development initiative is rooted in good diagnosis of the need.
Our Training Needs Analysis (TNA) Solution helps organizations systematically identify the knowledge, skills, behaviours, and capabilities that employees need to perform effectively today and prepare for tomorrow.
Using a combination of business priorities, role requirements, employee inputs, manager perspectives, performance data, and competency expectations, we help you identify where development is most needed—and what kind of intervention will create the greatest impact.
Why Training Needs Analysis?
Training is most effective when it solves the right problem.
Not every performance challenge is a training challenge. Sometimes the gap is caused by unclear expectations, ineffective processes, lack of resources, leadership practices, or organizational constraints.
A structured TNA helps answer three critical questions:
What capabilities are required?
Understand the competencies, knowledge, skills, and behaviours required for current and future roles.
Where are the gaps?
Identify the difference between expected and current levels of capability.
What should we do about it?
Translate identified gaps into focused learning and development priorities.
Our TNA Diagnostic
Depending on your requirement, the assessment can incorporate:
Self-Assessment
Employees evaluate their current level of capability and confidence.
Manager Survey
Managers assess observed capability and performance requirements.
Competency Assessment
Capabilities are evaluated against defined competency standards.
Training Need Survey
Employees identify areas where they require additional knowledge, skills, or support.
Interviews & Focus Groups
Qualitative insights uncover deeper capability and performance challenges.
Business & Performance Data
Existing organizational data is integrated to strengthen the diagnosis.
What You Get
Actionable TNA Insights
The output goes beyond a list of training topics.
Capability Gap Heatmap
Visualize capability strengths and gaps across employees, teams, functions, or levels.
Priority Learning Areas
Identify the capabilities requiring immediate attention.
Recommended Interventions
Identify the most appropriate learning intervention for each need.
Who Can Benefit?
Designed for Different Organizational Needs
Organizations
Identify enterprise-wide capability priorities and align learning investments with business strategy.
HR & L&D Functions
Build evidence-based learning plans instead of relying primarily on anecdotal requests.
Business Leaders
Understand critical capability gaps that may impact business performance.
Employees
Create greater ownership of individual development and career growth.