AI at Work: Building Your Personal Brand at Scale
September 8, 2026 1:00 PM ET
This session is part of the SHRM AI at Work webinar series. When registering, you will be prompted to select all the sessions you are interested in attending.
See how to use AI to build your personal brand without spending hours creating content. You’ll learn how to transform a single idea into weeks of LinkedIn posts, articles, newsletters and other thought leadership content — while developing a repeatable content strategy that showcases their expertise, grows their professional influence, and saves time.
Generating a LinkedIn post takes seconds these days, and scrolling through the feeds, it shows. The people who stand out are the ones whose writing sounds like a unique person with a unique history. HR professionals have plenty of those stories: the hard conversation handled well, the rollout that finally worked, the hire nobody else saw coming. Most of it never gets written down, because turning a memory into something worth posting takes more time than the workday allows.
In this webinar, keynote speaker Jerry Won shows how to use AI to find the stories you already have and write about them in a voice that still sounds like you. The session is built for people who are new to these tools. Every prompt will be shared with attendees, and the demo runs on a sample story transcript, so you can follow the same steps afterwards on your own.
Through live demonstrations, you'll see how AI can help you:
Find the story you didn't know you had — Start from a rough, unshaped account of a workplace moment, and use a short series of questions to surface what's actually worth telling.
Write a LinkedIn post that sounds like you — Give AI examples of your own writing so the result reads like something you would have said, then turn the story into a post.
Get more than one piece of content from a single story — See how the same story can be reshaped for different formats, so one idea doesn't have to stay one post.
If you've been meaning to write and post more but your feed is bare, you'll leave the session with the prompts, the sample transcript to practice on, and a starting point for putting your own experience into your own words.
Meet the Presenter
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Jerry Won
Jerry Won is a keynote speaker on storytelling and host of SHRM's Tomorrowist podcast, where he's interviewed leaders on how AI is changing the way people work. He helps professionals turn their own experience into communication that gets remembered.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.