Rising healthcare costs are putting pressure on both employers and employees. As deductibles and out-of-pocket expenses continue to climb, organizations are being asked to help staff manage affordability — without significantly increasing total rewards spend.
Health Savings Accounts (HSAs) can play a critical role in this environment, but only when they’re designed, funded, and communicated with intention. Too often, HSAs are positioned as long-term savings vehicles or, conversely, as transactional spending accounts — leaving employees confused and under-engaged.
In this session, we’ll show you how to reframe HSAs as a flexible affordability strategy that helps employees manage healthcare costs now while building long-term financial resilience. Employers will learn how plan design choices, employer contributions, and practical communication strategies can make HSAs feel attainable — not intimidating — across a diverse workforce. Attendees will walk away with concrete ideas to strengthen HSA engagement, lower financial friction for employees, and future-proof their total rewards strategy without chasing every new trend.
By the end of this session, employers will be able to:
- Understand how HSAs support both short-term affordability and long-term financial wellbeing
- Identify design and funding strategies that meaningfully increase employee adoption and engagement
- Prioritize what actions to take now — and what can reasonably wait
Meet the Presenters
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Brian M. Hutchin
Brian M. Hutchin is Executive Vice President and Director of UMB Healthcare Services. He is responsible for the overall administration of the healthcare division, including national strategy, sales, operations, technology, project implementation and relationship management. Hutchin brings 30 years of corporate, institutional, and healthcare industry experience to the role. Additionally, he serves as an executive team member for the institutional banking division, providing input on the strategic direction of the department and the overall growth of the business. Previously, Hutchin was Executive Vice President, Director of National Sales and Strategy for UMB Healthcare Services where he played a critical role in overhauling the company’s approach in the consumer-directed healthcare accounts space. He is also a Certified Treasury Professional (CTP). He currently serves as treasurer and executive committee member for the American Bankers Association Health Savings Account (HSA) Council. Hutchin regularly advocates in Washington on behalf of ABA members, individuals, and UMB clients to preserve and expand Americans’ ability to pay for healthcare with an HSA through federal legislation. He is also a treasurer and executive committee member of the board of the directors for the Employers Council on Flexible Compensation (ECFC), a nonprofit organization supporting tax-advantaged benefit programs that facilitate choice for employers and their employees.
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Kelly Eschweiler
Kelly Eschweiler is Senior Vice President and Director of Associate Experience and Rewards for UMB Financial Corporation, a full-service financial provider for commercial, institutional, and personal clients across the United States. Eschweiler has more than 19 years of HR experience and currently leads the compensation, benefits, HR systems, and internal communication teams that plan, design, evaluate, and administer compensation and benefit programs including well-being efforts.
SHRM certification has approved this webinar for 1 PDC toward SHRM-CP or SHRM-SCP recertification. A program code will be provided at the end of the webinar.