People Analytics: How Better Workplaces Start with Data

Brian J. Fitzpatrick, SHRM-SCP, is the founder of Seriema Consulting, an advisory firm dedicated to driving organizational transformation through strategic planning, change management, and people analytics. He specializes in supporting C-suite executives in aligning talent management objectives with measurable, value-driven outcomes.

Brian’s work in inclusion is particularly noteworthy. He spearheaded the development and launch of a DE&I function at a higher education institution, which included initiatives like employee resource groups (ERGs), mentorship programs, and community outreach efforts. Recognizing his influence in this space, he was appointed Chair of the Florida Diversity Council’s Board of Directors.

With a career that spans international and cross-cultural projects, Brian has been instrumental in delivering revenue-generating and cost-saving initiatives across 20 countries. His expertise covers consulting, business development, and post-sales account management, underscoring his ability to address complex, global business challenges.

A thought leader in HR best practices and market trends, Brian writes a monthly editorial for SuncoastHR, the SHRM affiliate chapter in Pinellas County, Florida, where he also serves as Vice President of Membership on the Board of Directors. He has shared his insights on quantifying human capital's impact at conferences such as DisruptHR and events organized by ABRH, Brazil’s leading HR association.

Brian earned his BA from New York University and an MBA from Northwestern University’s Kellogg School of Management. He also holds SHRM’s People Analytics Specialty Credential and Prosci’s Change Management Certification.

Beyond his professional achievements, Brian is deeply passionate about Latin American politics and culture and is fluent in Portuguese and Spanish. Based in St. Petersburg, Florida, he enjoys exploring the state’s natural beauty and wildlife, with a particular interest in bird watching.