Good vision benefits ensure every generation feels seen

How to select vision benefits that will meet the needs of your employees at every stage of sight

For the first time, five generations are working side by side. That makes building benefits packages that feel relevant to everyone more challenging than ever. One way to stand out is through vision benefits—a unique offering that supports employees throughout their careers. Here’s what to look for in a plan that adds value at every stage of life.

Vision care is preventative care, at every stage

Healthy eyes mean fewer headaches, sharper focus, and a more productive workforce. But vision benefits also support overall health and wellness. Routine eye exams can help identify more than 270 conditions—including diabetes, hypertension, and even certain cancers—often before symptoms appear.

For older employees, annual exams can help monitor existing conditions. For younger employees, they can detect issues early, improving outcomes and reducing future costs.

Beyond health, the right coverage supports the distinct vision needs of each generation.

Gen Z

Gen Z averages nine hours of screen time daily, contributing to digital eye strain, dry eyes, blurred vision, and even neck and back pain. Benefits that include $0 copay annual exams and add-ons like blue light filters can help ease these issues and keep this generation productive.

As early adopters, Gen Z also values access to modern eyewear innovations like smart glasses. Increased allowances for smart glasses plus a strong online retail network are key to meeting their preferences.

Millennials

Millennials spend about six hours a day on screens, making vision care an important part of their routine. Some may consider LASIK, while older millennials may notice presbyopia—difficulty focusing up close.

Progressive lenses can support changing vision needs, and advanced transition lenses offer added convenience for a generation balancing work and life.

Gen X

Gen X often faces age-related vision changes and may also experience mild to moderate hearing loss. Hearing frames, like Nuance Audio, combine vision correction with built-in audio technology, offering a more seamless alternative to traditional devices.

Because this technology can be costly, benefits that include higher allowances for smart and hearing frames can make adoption more accessible.

Boomers and Traditionalists

Older employees are more likely to experience conditions like cataracts, glaucoma, and macular degeneration. Regular eye exams are critical for early detection and management.

As hearing loss becomes more common, plans that offer access to hearing exams and devices add meaningful value.

Vision care for every stage of sight

Despite their differences, employees across all generations want benefits that are easy to use. A strong member experience—supported by a highly rated app, simple tools, and helpful resources—helps ensure employees not only have access to benefits but feel confident using them.