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  3. Spreadsheet Operators to Strategic Advisors With Deel
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Spreadsheet Operators to Strategic Advisors With Deel

Content provided by Deel

November 6, 2025

Businessman sitting on sofa thoughtfully talking on cellphone and working on laptop in co-working space

In 2007, I was folding and stuffing printed total rewards statements. This manual, reactive process defined the compensation profession—we were buried under spreadsheets, disconnected systems, and operational tasks, leaving little room to drive business strategy. That moment was my wake-up call. I realized that to have real impact on business outcomes, I needed to completely transform how I approached compensation work.

The Great Compensation Transformation

The shift from back-office function to strategic partner required a fundamental rethinking of our contribution. Historically, our role was simple: maintain ranges and process merit increases. Today, the compensation landscape demands something entirely different. We’ve evolved from gatekeepers to what I call "mini economists." We must now deeply understand market dynamics, business financials, and how talent investment drives company performance.

Data confirms this necessity: Gallup’s 2024 State of the Global Workplace Report links compensation satisfaction to massive economic impacts, highlighting the essential role compensation plays. We manage the largest expense category in our organizations, making us key players in decisions that affect growth plans, profit margins, and global expansion. Our role requires partnering across the entire business to understand current priorities and set a vision for the future.

A Practical Roadmap for Strategic Evolution

Through my journey from operator to C-suite advisor, I've identified five critical steps that any compensation leader can take to make this strategic leap:

1. Master Your Company's Financial Story

Stop waiting for an invitation; dive into revenue models and financials. Speak the executive team's language so your recommendations carry strategic weight in every business discussion.

2. Become a Global Market Intelligence Expert

Operating internationally requires understanding regional economics, political risks, and how currency fluctuations affect talent competitiveness. Use this intelligence for strategic workforce planning.

3. Eliminate the Spreadsheet Dependency

Manual processes limit strategic potential. Implement integrated tools to reduce errors, boost visibility, and free up time for analysis, not data cleanup.

4. Build Deep Finance Partnerships

Collaborate with your CFO and finance team to model headcount costs and evaluate compensation scenarios. This collaboration is essential for earning your seat at the strategy table.

5. Design for Scale from Day One

Even if you're currently domestic, build flexible frameworks now. Accommodate regional differences while maintaining consistency. This forward-thinking approach prevents major, costly overhauls later.

The Strategic Impact in Action

This transformation fundamentally changes your influence. Instead of reacting to requests, you help shape where and how the company grows. You can model headcount costs for expansion across different regions to guide investment decisions.

Furthermore, strategic focuses like transparency and manager enablement are critical. The best compensation program becomes useless if it feels like a black box, or if managers can't implement key initiatives like performance differentiation effectively.

Why This Evolution Is Critical

The compensation profession stands at a crossroads. The operational, reactive approach of the past simply won't meet modern business imperatives.

According to WorldatWork, competitive talent markets and economic uncertainty have created a growing demand for compensation experts to become strategic partners to executive leadership. The professionals who make this transition will find themselves central to major business decisions.

The transformation starts with recognizing that your role isn't about managing spreadsheets, it’s about optimizing your organization’s most significant investment: its people.

About the author

Jessica Pillow is a global compensation leader with 15+ years of experience designing equitable and strategic pay programs. As Global Head of Total Rewards at Deel, she oversees compensation across 100+ countries. Previously, she held leadership roles at HubSpot, WeWork, and Gartner, driving innovative rewards systems, equity strategies, and performance management in diverse, global teams.

 

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