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  1. Topics & Tools
  2. Flagships
  3. The AI+HI Project
  4. Quick Hits in AI News: Zero ROI, Shifting Skill Demands, and More
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News

Quick Hits in AI News: Zero ROI, Shifting Skill Demands, and More

August 27, 2025 | Nichol Bradford

Each week, as SHRM’s executive in residence for AI+HI, I scour the media landscape to bring you expert summaries of the biggest artificial intelligence headlines — and what they mean for you and your business.

Specialty Credential: AI+HI


1. AI Investment Led to Zero Returns for 95% of Companies in MIT Study

What to Know:

An MIT review of 300 public AI initiatives found that 95% of organizations saw no return on $30-$40 billion in generative AI spending. Firms that bought off-the-shelf AI tools fared better than those that built internal pilots. Analysts warn that Wall Street may lose patience if promised profits don’t materialize, especially with Big Tech capital expenditure at its highest since 2000.

Why It Matters:

The data punctures the assumption that AI spending guarantees business gains. Without disciplined use and clearer ROI, AI risk shifts from hype to financial liability.


2. MIT Report Misunderstood: Shadow AI Economy Booms While Headlines Cry Failure

What to Know: 

Headlines have fixated on a 95% failure rate for enterprise AI pilots, but the MIT study shows that workers have already made AI mainstream. While only 40% of companies pay for official subscriptions, 90% of employees report daily use of personal tools, such as ChatGPT and Claude. These “shadow AI” practices deliver measurable productivity gains — in contract drafting, customer service, and back-office automation — even as corporate projects stumble.

Why It Matters:

The study points to a divide: Enterprise AI systems fail, but grassroots adoption succeeds. The real AI economy is happening from the bottom up, with employees leading integration long before executives catch up.


3. Coinbase CEO Explains Why He Fired Engineers Who Didn’t Try AI Immediately

What to Know:

Coinbase bought AI coding tools for all engineers, but some resisted onboarding. CEO Brian Armstrong mandated AI adoption in Slack, held a Saturday meeting with holdouts, and fired those without valid excuses. He admitted the approach was “heavy-handed” but said it made clear that AI is not optional. Coinbase now runs monthly sessions where engineers share creative AI uses.

Why It Matters: 

Armstrong’s stance shows how quickly AI fluency is becoming a baseline expectation in technical roles. Resistance is treated not as caution but as disqualification.


4. The Power Shift Inside OpenAI

What to Know:

Former Instacart CEO Fidji Simo has joined OpenAI as CEO of applications, overseeing most of its 3,000 employees. Her mandate is to turn the company from a chaotic startup into a disciplined, public tech giant while CEO Sam Altman works with Jony Ive to shift focus to compute, brain-computer interfaces, and hardware. Simo inherits ChatGPT’s next growth phase — likely including a browser launch and ad-driven monetization — and must also replace Chief People Officer Julia Villagra, who resigned only months after being promoted.

Why It Matters:

Leadership is being split. Simo runs operations while Altman pursues infrastructure and frontier bets. The CHRO’s exit underscores the internal strain as OpenAI transitions from startup culture to Big Tech structure.


5. AI Isn’t a Job Killer; It’s a Job Shifter

What to Know:

ManpowerGroup President Becky Frankiewicz argues that AI is changing work, not eliminating it. Its data shows that AI demand is rising in IT, finance, and customer service, with 47% of employers already using AI for hiring and training. But 50% of workers fear tech won’t improve their jobs, and 41% fear replacement, even as firms quietly rehire humans for tasks that automation can’t handle. She warns that talent pipelines are shrinking as employers prioritize midlevel hires over entry-level, risking youth unemployment.

Why It Matters: 

The workforce is being reshaped by task shifts and skill demands, not wholesale job loss. The real challenge is uneven adoption — employees are anxious, companies are chasing short-term impact, and entry-level talent is being neglected.

Toolkit: Using AI for Employment Purposes


6. 7 in 10 Fear AI Causing Permanent Job Loss: Poll

What to Know:

A Reuters/Ipsos survey found that 71% of Americans worry AI will put too many people permanently out of work. Concerns also extend to AI in politics, warfare, and relationships — 77% fear political turmoil, 61% worry about energy demands, and two-thirds believe people may substitute AI for human connection.

Why It Matters:

Public unease is rising well ahead of adoption. Fear of job loss and distrust of government use risk undermining AI’s rollout if not directly addressed.

AI HI

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