By Pascoal Dantas — Group Chief People Officer, Yash Group & HLE Glascoat Ltd.
When I joined Yashashvi Rasayan Pvt. Ltd. (YRPL), the organization faced a profound challenge: despite an operational restart, the plant struggled to regain its former momentum. Machines ran, but the spirit of the organization was subdued. Organizational Development (OD) was not an optional nice-to-have; it was the only language that could translate grief into repair and behavioral science into business results.
Reading the scene: what the diagnosis revealed
Upon arrival, it was clear that the company was struggling to meet its critical production targets. By the time I joined, over a year later, the machines had restarted, but the organization had not truly recovered. Trust was fractured, morale was low, and the plant was still falling short of its critical production target of 333 metric tons per month.
In October 2022, the situation was stark: if we could not hit 333 MT consistently, we risked losing our biggest client —and with it, our future. No one really believed it was possible. Output numbers were sliding, relationships were strained, and the risk of going out of business was real. That was the moment we realized: this wasn’t about assets or capital — because we had neither to spare. It was about emotions. About reigniting belief.
The Nadler–Tushman congruence diagnosis clearly revealed the misalignments: task, people, formal structures, and informal norms were out of sync. It was obvious this wouldn’t be solved by better procedures alone —it Obviously, this wouldn’t be solved by better procedures alone; it demanded a cultural reset built on trust, openness, and collaboration. So, in October 2022, we launched the OD engagement—a leap of faith grounded in behavioral science.
By December 2022, just two months later, we achieved the elusive 333 MT for the first time since before the accident. The tide had begun to turn.
What is Organizational Development (OD)?
Organizational Development (OD) is a structured approach that helps companies improve how people work together, solve problems, and achieve goals. Instead of focusing only on systems or machinery, OD looks at the human side of business—how employees feel, communicate, and collaborate.
OD as a strategic lever: interventions grounded in behavioural science
We approached OD like a core business KPI. The sequence was deliberate and evidence-based:
Deep listening and diagnosis — 200 interviews, town halls, and informal conversations to surface lived realities.
Leadership reset—a three-day experiential workshop for the 16-member core team, one-on-one dialogic coaching, and “ego-stripping” simulations to address interpersonal blocks that slowed decisions.
Structural HR moves that signalled care — Employee Voice System, values-based hiring, salary benchmarking and corrections (averaging ~30% increases), a shift to a five-day week, learning budgets, and welfare investments like air-conditioned buses and an upgraded canteen.
These were not perks. They were behavioural levers designed to change how people perceived risk, how leaders took ownership, and how teams worked together.
OD uses tools from behavioral science to guide these changes. This might include workshops, feedback systems, new HR policies, and regular communication.
The leadership that made it possible
While I, alongside Alok Dubey from Dadhichi Development Consulting LLP, worked as facilitators and enablers of the change, the real heroes of this turnaround were Harsh Patel, Managing Director YASH Group and director HLE Glascoat Ltd aand the YRPL operations team.
Harsh’s steady leadership anchored the recovery. He combined operational insight with personal courage — holding the line during uncertainty, making hard decisions without losing sight of people’s dignity, and ensuring that trust was rebuilt alongside production capability.
The operations team —from senior managers to shop-floor supervisors —turned plans into reality. They absorbed new ways of working, embraced a culture of safety, and translated leadership’s vision into measurable output. Without their willingness to change habits, repair relationships, and chase ambitious targets, no OD framework could have succeeded.
The Harsh–operations team partnership was the engine; Alok and I simply provided the steering tools and the facilitation process to keep it moving in the right direction.
The measurable human miracle —and the numbers to prove it
Cultural change translated into business performance. After hitting 333 MT in December 2022, YRPL continued with similar achievements and further went on to break its own records, reaching 404 MT by January 25 —without major new capital investment. Profitability swung from deep losses to healthy margins – just by invoking appropriate energies within the leadership team.
YRPL consolidated numbers tell the story of resilience:
| Year | Revenue (₹ Cr) | PBT (₹ Cr) | PAT (₹ Cr) |
| 2020-21 | 92 | -75 | -77 |
| 2021-22 | 184 | -27 | -23 |
| 2022-23 | 431 | 51 | 59 |
| 2023-24 | 386 | 39 | 17 |
| 2024-25* | 403 | 22 | 18 |
*Provisional figures
These results weren’t accidental—they were the product of leadership courage, operational discipline, and a values-driven cultural shift.
Recognition on a global stage
This transformation—from shutdown to record performance—is now documented as a teaching case at Ivey Business School and available through Harvard Business Publishing. For every leader and team member who pushed through grief, fear, and fatigue, this recognition is both a validation and a reminder: what we built here matters beyond our own walls.
For HR leaders: what to take home
OD, when grounded in behavioural science, is not a side project—it is a strategic weapon. It rebuilds trust where it has collapsed, reanchors systems in shared values, and converts engagement into measurable performance. But even the most elegant OD blueprint is powerless without two non-negotiables: leaders who commit without flinching and teams who choose to live the change every day.
I joined a year after the explosion, when the plant’s hum had been replaced by silence and resignation. I stayed because rebuilding a company is not just about restoring operations but also restoring belief. The YRPL turnaround stands as proof: business recovery is never just about machinery or markets. It is about people—and the leaders with the courage to walk through the fire, carry others with them, and come out stronger on the other side.
Was this resource helpful?